Senior Consumer Insights Analyst

4 days ago

Sydney, New South Wales, Australia beBeeInsights Full time $90,000 - $120,000

As a vital team member, you will play a crucial role in providing actionable insights to enhance brand performance.

Key Responsibilities
  • Lead the brand tracker, ensuring accurate and timely data collection, and provide strategic insights to inform business decisions.
  • Support market mix analysis by preparing technical reports summarizing information from our market mix analysis and econometric modelling.
  • Collaborate with internal teams and external agencies to design and execute research projects, both qualitative and quantitative.
  • Conduct shopper custom research studies to gain deeper insights into consumer behavior.
  • Presentation of insights to stakeholders across different departments, including Marketing and Category.
About You

This is a fast-paced and dynamic role where you will need to work autonomously but also engage as an enthusiastic team member.

  • A passion for understanding consumer behavior and improving customer experiences.
  • A proactive and curious approach to dig deeper on analytical questions.
  • Strong communication and stakeholder management skills.
  • Advanced Excel and PowerPoint skills.
  • Experience with data mapping and management is preferred.

We are a leading provider of quality bread and bakery products. Our iconic brands include Tip Top, Abbotts Bakery, Bürgen, and Golden.

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