Volunteer Social Media Coordinator

7 days ago

Remote, Australia Gumtree Greys Full time $104,000 - $130,878 per year

About the role

We are seeking a volunteer Social Media Coordinator who will play a critical role in developing and implementing social media strategies for Gumtree Greys to enhance brand awareness and engagement.

With an existing mature follower base across Meta, a planned investment into paid media, and the opportunity to launch our Tik Tok page, this is an excellent opportunity for a marketing professional to gain greater experience in their field, while helping save the lives of ex-racing greyhounds and giving these amazing dogs the second chance they deserve.

Working alongside PR and Marketing specialists on the board, as well as a dedicated volunteer social media team, you will have the opportunity to shape the future of Gumtree Greys' social presence.

Your work can be completed remotely, with the average commitment of 2 hours or more per week. This may vary depending on timelines leading up to a project or event. There is flexibility around managing your working hours and days.

What will you be doing?

  • Formalising and maintaining the brand style and guidelines for social media representation in conjunction with the existing volunteer team and board.

  • Working closely with board members to develop and implement a social media strategy.

  • Creating a social media calendar and leading the social media team in executing it.
  • Undertaking research to provide educated guidance to the board on changes to brand direction or strategy.
  • Monitoring web and social media traffic metrics with a focus on establishing efficient marketing opportunities for paid marketing investment.
  • Staying informed about current technologies and trends in social media, design tools and applications, and finding solutions for access to these for the organisation as a not-for-profit.

Let's talk about you

  • Working towards or achieved an undergraduate degree or equivalent industry experience in marketing (desired, but not essential)
  • Proven experience with social media initiatives, including but not limited to: creation of assets across multiple platforms, use of analytics and performance metrics to measure social media success, understanding of brand strategy and guidelines.
  • Hands-on experience in content management with a focus on curating and refining effective content for syndication across multiple platforms.
  • Understanding of the back end of Meta and TikTok from a business suite perspective, as well as a firm analytical understanding of performance metrics.
  • Leadership experience in either formal or informal settings (desired, but not essential).
  • Excellent copywriting skills.
  • Ability to deliver creative content (text, image and video).
  • Clear, confident communication abilities.
  • Understanding of, and experience in, the capabilities and processes involved in graphic design and content creation
  • Knowledge of online marketing channels and the ability to analyse performance to ensure future posts capitalise on learnings.

Position Description : GG Position Description Social Media Coordinator

To learn more about Gumtree Greys and the work we do, please visit our website, Gumtree Greys.

If you are excited about the prospect of joining our volunteering team and making a difference, please apply directly via the "Apply Now" button, including an updated CV.

PBA3

Please quote in application: Volunteer Social Media Coordinator via Pro Bono Australia.

Profession: #Marketing_Media_and_Communications

Sector: #Animals

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