Marketing Officer

1 week ago

Summer Hill, New South Wales, Australia NSW Family Day Care Association Full time $60,000 - $80,000 per year
  • Part time - 21 hours per week (pro rata), working Tuesday to Thursday
  • 12 months contract
  • Office based, located at our Summer Hill office

About us

The NSW Family Day Care Association is the peak organisation for Family Day Care in NSW.  We work to provide support, resourcing, and advocacy our for our members, and to increase the status of Family Day Care and In Home Care within the community.

About the role

As the Marketing Officer, you will play a key role in executing the organisation's strategic marketing plan. Working closely with the leadership team, you will help implement marketing initiatives that strengthen our brand identity and provide staff with essential marketing resources. This role also involves producing branded templates, managing digital campaigns, and ensuring consistent brand alignment across all communications.

Responsibilities

  • Manage and optimise digital marketing campaigns, including social media, email, and content marketing.
  • Collaborate with the leadership team to implement marketing, communication, promotional, and branding initiatives to meet strategic goals.
  • Monitor, collect, analyse, and regularly report on data, trends, insights and campaign performance.
  • Create engaging content for various platforms, including websites, blogs and social media, while managing social media accounts.
  • Coordinate events, promotions, and other marketing activities.
  • Manage budgets for marketing projects and campaigns.
  • Maintain project management tools and systems to track progress, deadlines, and deliverables.
  • Build and maintain relationships with media, vendors, and external stakeholders.

Essential Criteria:

  • Degree in Marketing, or a related field.
  • Minimum 3 years of experience in marketing.
  • Comprehensive online and offline marketing skills and knowledge
  • Strong knowledge and experience with digital platforms, social media, photography, videography and website maintenance
  • Strong understanding of digital marketing and analytics tools.
  • High level computer skills & proficiency in Microsoft Office suite, Adobe suite, Indesign, Photoshop and Canva.
  • Excellent organisation and time management and the ability to work both independently and collaboratively within the team.
  • Excellent communication and interpersonal skills.
  • Creative thinker with effective problem-solving abilities.
  • Ability to adapt to changing priorities while readily supporting colleagues when needed.

Desirable Criteria:

  • Understanding of the Early Childhood Education and Care sector
  • Knowledge of Registered Training Organisation (RTOs)
  • Knowledge of the non-profit sector

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