Business Development Social Media Manager

Be part of a team that's committed to making a difference. We believe in our work and our customers.

Position Location

Remote Type

Hybrid

Office Location (if not fully remote):

4750 S Biltmore Lane , Madison, Wisconsin 53718

Job Description

Job Title: Director/Manager of Social Strategy & Business Development

Are you a dynamic social media leader with a passion for driving business growth and empowering a national sales network? Do you thrive in a fast-paced environment where your strategy directly impacts the bottom line?

We're looking for an experienced professional to elevate our brand and sales efforts by developing and executing a best-in-class social media strategy, directly supporting our national sales network, and driving key business development initiatives.

What You'll Do: Essential Functions

Social Strategy & Business Growth:

• Lead Strategic Development: Collaborate closely with the Chief Marketing Officer (CMO) to design, implement, and continuously refine a robust, multi-platform social media strategy (including Instagram, Facebook, TikTok, and LinkedIn).

• Drive Business Development: Proactively integrate social strategies into broader sales and marketing initiatives to directly support and accelerate business development goals.

• Audit & Optimize: Conduct ongoing internal and external Social Media Audits to identify opportunities for improvement, growth, and competitive advantage.

Training, Education & Enablement:

• Be a Social Expert: Partner with the CMO to develop and lead engaging, high-impact training sessions for our sales agents focused on best practices in social selling and business development.

• Manage Education Programs: Oversee the scheduling and execution of continuing education programs to ensure our sales network stays ahead of industry trends and regulations.

• Create Powerful Tools: Develop compelling, action-oriented slide decks and resources for managers and the sales network, providing practical tools to enhance business via social sales.

Collaboration & Influence:

• Share Insights: Actively contribute to National Marketing and Business Development calls, sharing data-driven insights and actionable social strategies across the organization.

• Build Relationships: Advise on effective strategies for building and strengthening relationships with key partners, such as realtors, through tailored social media efforts and direct agent collaboration.

• Champion the Brand: Be a vocal advocate for the critical importance of brand building, consistency, and reputation management in all marketing efforts.

What You'll Bring: Required Experience & Skills:

• 5+ years of progressive experience in social media strategy, business development, or a related field.

• Proven expertise in designing and executing social media strategies and business development initiatives within a corporate and sales-driven environment.

• Demonstrated ability to thrive in a fast-paced, changing environment while effectively managing relationships with internal and external partners.

• Experience in analyzing data, interpreting findings, and making solid, data-backed business decisions.

• Hands-on expertise using major social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.

• Solid understanding of current business acumen, customer service, and interpersonal best practices.

• Deep knowledge of effective social media campaigns, ad campaign management, and current business development strategies.

• A basic understanding of state and federal real estate lending regulations is a plus.

Additional Details:

• Position Location: Candidates residing within 50 miles of Madison, WI, will be required to work a hybrid schedule (partially remote, partially in-office).

• Travel: Occasional overnight travel (up to 20%) may be required for company meetings, programs, and events.

Fairway Home Mortgage, founded in 1996, is a nationwide leader in the mortgage industry. Customer service is at the heart of everything we do. We deliver personalized loan solutions with some of the fastest turn times in the industry. Our mission is to act as trusted advisors, guiding clients through every step of the mortgage process to exceed expectations and ensure satisfaction.

Our culture promotes innovation, growth, and collaboration, offering exciting career paths and professional development. Whether you're starting out or advancing your career, Fairway is a place where your skills and ambitions can thrive.

To view your rights as an employee in the United States, you may select the following link:   

Current Employees: Head to the Fairway Careers Hub in Workday for internal job openings.

We post some job openings internally for our employees and others externally for the general public. If you cannot find the perfect role right now, do not hesitate to contact the Careers Team at We can answer any questions and keep you updated on future opportunities.

Important Notice to Job Seekers We've been made aware of fraudulent messages falsely claiming to be from Fairway recruiters, including links to assessments. These are not legitimate and are not affiliated with Fairway Independent Mortgage Corporation. We're working with our Information Security team to address this issue. Thank you for your vigilance and continued interest in joining Fairway All official communication will come from verified Fairway email addresses or our official LinkedIn page. If you receive a suspicious message, please do not click any links and notify us.

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