National Sales Manager – Food

 At Aruma, we're not just about business – we're about heart. Every biscuit baked, every hamper packed, and every product sold helps create opportunities for people with a disability to live a great life – the life they want, the life they choose.

Now we're looking for an energetic, self-starting National Sales Manager to drive growth across our three commercial streams: Aussie Biscuits, Manufacturing, and Summerland Farm. If you thrive on building relationships, closing deals, and representing a brand with purpose, this role could be for you.

This is a Permanent Full-Time opportunity, with a flexible location — you can be based anywhere between North Sydney and Central Coast / Newcastle, NSW.

What you'll be doing:

In this role, you'll be the face of Aruma's commercial ventures – taking our products and story out on the road to new and existing customers. Your focus will be on:

• Driving growth – consistently deliver against year-on-year sales growth targets, with a focus on securing new accounts and lifting revenue across biscuits, manufacturing, and Summerland Farm.
• Building connections – develop and maintain strong relationships with prospective B2B and B2C customers, setting up meet-and-greet opportunities, coffee catchups, and facility tours.
• Creating opportunities – actively prospect, pitch, and negotiate with customers across FMCG, retail, wholesale, hospitality, and corporate markets.
• Managing your pipeline – build, track, and report on an active sales pipeline, ensuring timely and accurate insights into conversion rates and revenue results to guide decision-making.
• Representing Aruma – attend expos, open days, and events to promote products and generate leads, ensuring every interaction reflects a professional, positive first impression.
• Collaborating with teams – maintain regular touchpoints with each business line lead (biscuits, manufacturing, and Summerland Farm) to align on opportunities, priorities, and delivery.
• Handing over with care – ensure a seamless transition for new customers to account managers, building trust and laying the foundation for long-term partnerships.

What you'll bring:

• Proven track record in sales and business development, ideally in FMCG, food, retail/wholesale, or manufacturing.
• Strong negotiation, pitching, and relationship management skills, with confidence in cold calling and prospecting.
• A high level of energy, motivation, and resilience – you thrive on the chase and stay focused on results.
• Excellent communication and presentation skills, with the ability to engage diverse audiences.
• Commercial savvy and customer-first thinking, able to spot opportunities and balance outcomes with long-term impact.

Why join Aruma?

At Aruma, you'll not only be rewarded with a competitive package and the chance to grow your career – you'll also be part of something bigger. Every sale you make supports people with a disability to live their best life. That's what we call heart your work.

• Be part of a values-driven organisation where your work has real social impact.
• Represent unique, purpose-led products that customers love.
• Enjoy variety – no two days will look the same, with a mix of road travel, events, and stakeholder engagement.
• Join a supportive Business Development team where your success contributes directly to Aruma's mission.
• Join a team that lives its values: Bold. Respectful. Accountable. Value Teamwork. Excellent.
• Access salary packaging benefits and opportunities for ongoing professional development.

Our Commitment to Inclusion 

At Aruma, human rights, respect, and equality are for everyone. We welcome people of all backgrounds to join our team and champion inclusion and empowerment. 

Apply now and help us take Aruma's commercial ventures to the next level.

For more information, contact  

Note: Applicants must have the right to work in Australia and complete pre-employment probity checks.