Senior Manager Analytics

• Collaborate closely with the Head of Data & Insights to shape and execute the analytics and data product roadmap, enabling Flybuys' insights led loyalty strategy
• Lead the design and delivery of innovative, scalable analytics products that provide actionable insights to optimise the Flybuys program
• Own the product lifecycle of data and analytics solutions, ensuring they remain accurate, timely, and aligned with business priorities.
• Collaborate across the enterprise to ensure data solutions are integrated, accessible, and aligned with Flybuys' broader data strategy.
• Build and maintain strong relationships with stakeholders across Flybuys' partner network to understand their strategic goals and data needs.
• Deliver advanced customer analytics and insights that drive commercial outcomes such as increased member engagement, shopper frequency, basket expansion and sales uplift.
• Act as a trusted advisor to partners, proactively identifying opportunities for growth and innovation through data.
• Lead the evolution of Flybuys' campaign analytics capability, driving innovation in measurement, experimentation, and insight generation.
• Translate campaign objectives into robust measurement frameworks and KPIs that align with business and partner goals.
• Deliver strategic insights and recommendations that optimise campaign performance and member and business outcomes.
• Implement and maintain best practices in analytics delivery, including frameworks for insight generation, campaign evaluation, and reporting.
• Stay ahead of industry trends and emerging technologies to ensure Flybuys remains a leader in analytics innovation.
• Lead, coach, and inspire a cross-functional team, fostering a culture of curiosity, collaboration, and continuous learning.
• Build capability across the Data & Insights chapter, with a focus on customer and campaign analytics, data visualisation, data storytelling, and commercial insight delivery.
• Act as a visible champion for data across the business, influencing senior stakeholders and shaping strategic conversations.
• Drive team performance through clear goals, regular feedback, and a focus on outcomes.

• Extensive hands-on experience in analytics, data products, or insights roles, with a strong focus on customer and campaign analytics.
• Exceptional data storytelling skills - Able to translate complex data into clear, compelling narratives that resonate with diverse audiences, drive strategic decisions, and inspire action across technical and non-technical stakeholders.
• Proven experience leading cross-functional data initiatives and delivering commercial impact through analytics & data solutions.
• Strong technical skills in SQL, data visualisation (e.g., Power BI, Tableau), analytics frameworks and predictive modelling.
• Experience managing a broad and diverse set of stakeholders, setting expectations and working collaboratively at multiple levels of the organisation to get things done
• Strategic Thinker - Sees the big picture and connects analytics to business strategy and customer value.
• Influential Leader - Builds trust, inspires teams, and influences senior stakeholders with clarity and confidence.
• Collaborative Partner - Works seamlessly across teams and with external partners to deliver shared outcomes.
• Commercially Curious - Always looking for ways to drive value through data and insights.
• Customer-Centric - Keeps the member and partner experience at the heart of all analytics work.
• Innovative & Agile - Embraces change, challenges the status quo, and drives continuous improvement.

• Flybuysflex | work from anywhere, measured on outcomes
• Two well-being days per year
• Volunteer leave
• Ongoing learning & development programs and opportunities
• My Coles and Wesfarmers team member discount card
• Be Well Programs - Mind/Body/Soul
• Quarterly All Team events
• Hybrid social events
• New starter kit merchandise

Flybuys