Senior Marketing Analytics Manager

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $130,000 - $175,000
Marketing Analytics Lead Role

This pivotal position involves spearheading advanced analytics initiatives to drive smarter decision-making and elevate marketing effectiveness.

  • Develop and evolve marketing intelligence capabilities to enhance performance measurement across channels.
  • Design robust attribution models to assess and improve marketing effectiveness.
  • Apply scientific principles to convert complex datasets into actionable insights that inform marketing strategy.
  • Leverage predictive modelling and data tools to uncover trends, forecast outcomes, and optimize targeting.
  • Conduct deep-dive analysis to support channel mix optimization, return on investment measurement, and business case development.
About the Opportunity:
  • Work collaboratively with cross-functional teams to champion data-led thinking and storytelling.
  • Become a strategic leader in the Brand and Marketing department, championing innovative solutions to drive growth.

The successful candidate will have demonstrated senior-level experience in marketing analytics or data science, as well as strong SQL and Python skills. Exceptional communication skills are also essential for this role.

About You:
  • Demonstrated expertise in marketing measurement methodologies.
  • A STEM-based academic background is highly desirable.

Cbus Super Fund is an award-winning industry fund committed to delivering exceptional benefits to its members. If you require assistance with your application, please contact our Talent Acquisition Team.

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