Marketing Manager

Overview

Role:

Marketing Manager

Part-time | 22.5 hours per week across three days | Sydney-based with hybrid flexibility

Reports to:
Stacey Lyons (Loyalty Director) and David Schneider (Loyalty Director)

Location:
Level 11, 10 Carrington Street, Sydney, NSW, 2000

Company Description

Loyalty & Reward Co is a leading loyalty consulting agency, with offices in London, New York, Sydney, Melbourne and Tokyo. We design award winning loyalty programs for global brands and have consulted to over 150 major brands globally over the past 12 years.

Our team delivers end-to-end services including loyalty program audits, strategic design, implementation support and ongoing program evolution. We are experts in commercial modelling, consumer psychology and loyalty technology. We are also authors of the industry's most respected book,
Loyalty Programs: The Complete Guide
, and creators of the globally certified loyalty course
Loyalty Programs: The Complete Masterclass
. Our work is award-winning, data-driven and relentlessly focused on delivering measurable value to clients across acquisition, spend, engagement, retention, profit margin, advocacy and data collection.

Our Values

We are proud to be guided by four foundational values that shape our culture and how we work with each other and our clients.

• Efficient professionals:
  we are organised, dependable and results-driven. We follow through on our commitments every time.
• Obsessive experts:
  we are passionate about loyalty. We are continually expanding our knowledge of loyalty theory, platforms, analytics and program design.
• Value creators:
  we consistently deliver meaningful outcomes and demonstrate the tangible value we add through every engagement.
• Psychological safety:
  we nurture a supportive environment where all team members feel safe to speak up, share ideas, take risks and ask questions without fear of judgment

Role Description

The Marketing Manager will be responsible for leading and executing a wide range of marketing initiatives that raise the company's profile, attract new clients and position Loyalty & Reward Co as the global authority on loyalty.

The ideal candidate will be a marketing generalist with experience across content creation, design, search optimisation, brand development and campaign execution. This is a strategic and hands-on role that requires creativity, initiative and strong project ownership.

Key Responsibilities

Strategic marketing planning

• Develop and maintain a marketing plan and content calendar that supports business goals
• Coordinate campaigns and initiatives across channels
• Share marketing performance and progress updates in monthly team meetings

Website and content management

• Maintain and update the company website using WordPress
• Optimise site copy, imagery, layout and structure to improve discoverability and clarity
• Regularly update the project portfolio and case study sections

Search engine optimisation

• Implement on-page and off-page SEO best practices including keyword optimisation, technical updates and link building
• Monitor performance and deliver quarterly SEO reports with insights and recommendations

Content creation and thought leadership

• Work with consultants to develop blogs, articles, whitepapers and supporting visuals that showcase the company's expertise
• Collaborate with technology partners to create co-branded or joint content
• Ensure all content reflects our brand voice, positioning and values

Email marketing

• Plan, write, design and distribute the quarterly company newsletter
• Grow and manage the subscriber database
• Track performance and apply improvements based on engagement data

LinkedIn

• Manage the company LinkedIn account with a regular cadence of posts
• Highlight key achievements, insights, news and events through engaging content
• Coordinate engagement within the Loyalty Masterclass Alumni Group

Event promotion and support

• Support the planning and promotion of company-run events
• Set up and manage Eventbrite pages and project timelines
• Coordinate event communications and post-event content recaps

Innovation and new channels

• Explore and trial emerging content formats such as video, podcasts or webinars
• Identify and test new channels to expand the company's reach and influence

Marketing reporting and insights

• Track performance across digital channels and campaigns
• Prepare regular reports covering website, SEO, email and LinkedIn analytics

Qualifications

• Minimum three years of experience in a digital marketing or generalist marketing role
• Strong writing and content creation skills with an understanding of SEO principles
• Experience managing and updating WordPress websites
• Confidence using Google Analytics and marketing tools such as HubSpot or Mailchimp
• Design skills and familiarity with design tools such as Canva or Adobe Suite
• Comfortable working autonomously while also contributing to a collaborative team
• Excellent project management skills with strong attention to detail
• Interest in and willingness to learn about loyalty marketing and customer engagement

Why Join Us?

• Work with a global team of loyalty experts in a dynamic and fast-moving industry
• Influence the direction of our brand and marketing strategy
• Gain experience across all major marketing functions from digital and content to events and analytics
• Benefit from flexible working arrangements with a mix of remote and in-office time
• Be part of a values-driven culture that supports growth, creativity and professional development

For more information or to express your interest further, please contact:

Stacey Lyons

Loyalty Director, Loyalty & Reward Co