Brand and Marketing Lead

This role is a remote role - anyone who is based in Australia is eligible to apply. You can submit your application (including answers to included questions) by e-mail to .digital.

Hi, we are Intopia

We are a digital consultancy with a difference. We're change makers. We believe everyone has a right to inclusive digital experiences. This is our purpose, our quest, the white rabbit we follow.

We do what we love, with people we like, to help make the world more inclusive. We place the user, regardless of their ability, at the centre of everything we do. We work to break down the barriers and make technology universally accessible.

About the role

We are on a quest to find a Brand and Marketing Lead that can join our growing team. This is a role that will help drive success with our Marketing team, including growing our presence, supporting customer acquisition and increasing brand awareness and visibility. This role will initially be for 3-4 days per week for approximately 12 months, with expectations of extending the role. We will consider alternate arrangements for the right candidate, including full-time employment.

This role is remote and is open to anyone based in Australia. If you think you're the perfect for the role, we will also accept applicants from New Zealand (but there may be some travel involved). What you would be doing in the role will vary but some of the key responsibilities will include:

• Lead and deliver Intopia's marketing activities to raise awareness of our mission, services and impact
• Develop and execute bold, creative marketing campaigns, including viral or left-of-centre activations, that spark engagement and amplify Intopia's brand and mission
• Act as brand guardian ensuring visual and verbal consistency across all content, campaigns and materials with documentation to support
• Collaborate with the Events and Marketing Coordinator and Operations team to plan, promote and deliver digital marketing for Intopia's consulting services, events and webinars
• Create and manage engaging social media content that grows our visibility and sparks connection
• Manage updates to the Intopia website CMS, including new case studies, blog articles and resource uploads
• Establish and nurture strategic partnerships that extend Intopia's reach and collaboration opportunities
• Monitor and report on marketing performance, providing insights and recommendations for continuous improvement
• Ensure all marketing activities and content meet accessibility standards and reflect Intopia's inclusive values
• Contribute to building a strong, collaborative, and supportive culture within Intopia

About you

You balance strategy with creativity, combining solid marketing fundamentals with a touch of guerilla energy and playful edge. You're not afraid to experiment or think differently, bringing bold ideas to life that make people stop, think and connect with what Intopia stands for. You're a strategic and creative marketing leader who thrives in purpose-driven environments. You're confident managing multiple priorities, from content calendars to event campaigns, while keeping the bigger picture in focus. You know how to translate complex ideas into clear, engaging messages and you're passionate about accessibility and inclusion in marketing. Key skills and experiences that you'll have which are important for the role are:

• 9+ years of experience in marketing, communications, or brand management, ideally in tech, design or social impact
• A strategic mindset with a track record of creating campaigns that get noticed and drive real growth, backed by analytics and reporting tools
• Fearless, out-of-the-box storytelling and communication skills that are clear, authentic, inclusive and impossible to ignore
• Strong digital marketing and content creation skills across multiple channels - social, email, web, video, you name it - with Figma experience a big plus
• Proven experience managing website CMS updates, publishing articles, case studies and resources – bonus points if you're comfortable in Wordpress
• Experience running partnerships, sponsorships, events or community engagement initiatives with impact
• Experience leading and mentoring team members or managing direct reports
• Familiarity with accessibility principles for digital content and marketing materials - or a hunger to learn

Don't meet every single requirement? At Intopia we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this role (or others we might be hiring for).

People with disabilities, women, Indigenous people and ethnic minorities are encouraged to apply. Preference will be given to applicants with lived experience of disability, experience working with people with disability and/or a demonstrated personal understanding of disability.

The salary range for the role is $125,000-$135,000 (pro-rated) plus superannuation, subject to location and experience.

Why work with us?

We have an amazing team of people, each with a diverse range of expertise and experiences. Our team is still growing, and we are now the largest specialist digital accessibility team in Australia and New Zealand. We also have team members based in the United States and Canada.

We are a social enterprise who are committed to giving part of our profits to initiatives that support people with disabilities. We're also a certified B Corp and proud supporter of the 1 percent pledge initiative. Our work provides positive social impact every day.

Our team is a little different. We know the force is strong and everything is bigger on the inside. We celebrate with glitter, and we know you can build anything with the right bricks.

We value people who:

• love what they do,
• think outside of the box,
• can turn customers into fans,
• are always learning,
• give more then they take,
• and always put people first

Benefits

• Remote first & flexible working hours and conditions
• Optional co-working space
• Professional development days throughout the year
• 2 paid volunteer leave days every year
• Paid annual and personal leave (amount location dependent)
• Unlimited unpaid leave
• Access to EAP
• Monthly team days

Down the rabbit hole

If this role sounds like you, even if you don't match all the requirements, then we want to hear from you Apply today by sharing your resume, cover letter and answers to the three questions below. Please attach your answers to the end of your cover letter. You will need to answer all three questions for your application to be considered. We don't need war and peace just a few paragraphs so we can get to know you better.

Question 1: Show us your flair We'd love to hear about a marketing campaign you've created or worked on that was bold, left-of-centre or a little weird and wonderful. What was your role and what made it successful?

Question 2: Why Intopia? What draws you to our brand? Which aspects of our style or values resonate with you most and why?

Question 3: Bring the brand magic. If you could add, tweak, or evolve one thing about Intopia's brand to make it stand out even more, what would it be and how would you pitch or implement it?

Applications (and any inquiries about the role) can be sent by e-mail to .digital. Applications will be reviewed on a rolling basis, so if you're interested in the role, apply now

Agencies please do not contact us or send applicants to us.