Marketing Brand Manager

2 weeks ago

Melbourne, Victoria, Australia Upstate Studios Full time $90,000 - $120,000 per year

Company Description

Welcome to Upstate Studios, where movement meets mindset and positivity is the driving force behind everything we do. Our mission is to help you find a positive state of mind through movement and connection. With 15 studios across Victoria, QLD and NSW offering Boxing, Hot Pilates, Yoga, and Reformer Pilates.

ABOUT THE ROLE

As the Brand Marketing Manager at Upstate, you will lead the marketing strategy that fuels our growth across Studios, Retreats, and Pilates Instructor Training. This leadership role sets the vision, drives campaigns, and ensures our brand shines with impact and consistency. You'll balance long-term strategy with the thrill of quick wins, ensuring the brand continues to grow with energy and purpose.

KEY RESPONSIBILITIES

Strategy and Leadership


• Develop and lead the overarching marketing strategy.


• Build a culture of agility, creativity, and innovation.


• Manage budgets, resource allocation, and external agency relationships.

Brand and Content Oversight


• Safeguard and evolve brand positioning, tone of voice, and creative direction.


• Oversee development of high-quality content across all channels (copy, social, video, email, website).


• Approve creative for major campaigns, photo/video shoots, and brand assets.


• Ensure consistency across markets and states.

Campaigns and Growth


• Lead campaigns for studio launches, challenges, member engagement, and retention.


• Ensure the team can pivot quickly to launch activations in response to performance or market changes.


• Direct high-level partnerships, collaborations, and PR strategies.


• Lead ambassador and influencer strategy to build authentic brand advocacy and expand reach.

Digital Marketing and CRM Performance


• Oversee the digital marketing strategy (SEO, paid ads, website optimisation).


• Ensure email and CRM flows support acquisition, retention, and lifecycle marketing


• Translate campaign and CRM insights into actionable strategy.


• Champion the integration of data and analytics into campaign decision-making.

Stakeholder Communication


• Report performance, insights, and opportunities to Co-CEO and leadership group.


• Collaborate with Operations, Member Support, and Property teams to align campaigns with business goals.

QUALIFICATIONS AND EXPERIENCE REQUIRED:


• 5+ years in senior marketing roles (consumer, lifestyle, or multi-site brands).


• Proven ability to deliver both long-term strategy and fast-turnaround campaigns.


• Experience managing budgets, agencies, and cross-functional teams.

Note:
The hours for this role may require interstate travel along with the need to be flexible to align with any brand events, challenges, and activations. There may be a need for hours to be extended to meet brand needs and around specific launches.

Head to the Work With Us page on to apply, or email for more information.

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