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Influencer and Marketing Specialist
2 weeks ago
About DBG Health & VidaCorp
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,000 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. DBG Health's consumer division VidaCorp comprises a number of leading brands in cosmetics, skin care, multivitamins/ supplements, personal care and more. With over-the-counter market leaders including MCoBeauty, Natalis, Chemists' Own, Nude by Nature and Apohealth, VidaCorp continues to gain consumer preference by providing quality, affordable products on both the domestic and international stage.
About The Role
We're on the hunt for a passionate and strategic Influencer Specialist to lead and grow our influencer marketing initiatives within the Makeup Cartel team. In this dynamic role, you'll drive collaboration with nano, micro and macro influencers across platforms to amplify our skincare brand presence, drive consumer engagement, and deliver results-driven campaigns. If you live and breathe beauty, know what's trending, and have a knack for building powerful online relationships – this role is your calling
Role & Responsibilities
- Develop and execute influencer marketing strategies aligned with brand goals.
- Identify and engage skincare influencers across platforms including Instagram, TikTok, and YouTube.
- Negotiate contracts, manage budgets, and oversee deliverable timelines.
- Manage relationships with influencers and agencies, acting as the key point of contact.
- Collaborate with social media, content, PR and product teams to align messaging.
- Plan and execute social campaigns and influencer activations around product launches and events.
- Monitor, analyse and report on influencer campaign performance (reach, engagement, conversions).
- Stay up to date with influencer and skincare industry trends to inform future campaigns.
Skills & Experience
- 2+ years of experience in influencer marketing, preferably in skincare or beauty.
- Bachelor's degree in Marketing, Communications, or related field.
- Strong knowledge of social media platforms and content trends.
- Excellent communication, negotiation, and relationship-building skills.
- Proficiency in influencer platforms/tools and data-driven campaign analysis.
- Passion for skincare and understanding of brand aesthetics.
- Creative, detail-oriented, and able to multitask in a fast-paced environment.
Benefits & Perks
At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally.
- Competitive salary package and STIP program
- Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
- Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it's designed for people of all fitness levels.
- 12 weeks paid parental leave
- We are a values-driven business fostering a supportive and friendly team culture
- Enjoy the ability to work autonomously, empowering you to drive your own success.
- Convenient head office location close to public transport, cafes and restaurants
- Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
