Executive Director Marketing

• Play a key role in delivering the 2035 Visitor Economy Strategy for NSW
• Senior Executive Band 2, total remuneration package between $314,781 and $352,200
• Ongoing role based at The Rocks, Sydney CBD

Destination NSW is the lead agency driving the growth of the visitor economy in NSW, championing Sydney and regional destinations through strategic research, policy, partnerships, events and marketing.

We are seeking an outstanding marketing leader to join our executive team as Executive Director, Marketing. This pivotal role will lead Destination NSW's marketing agenda in support of the 2035 Visitor Economy Strategy, driving world-class campaigns and partnerships to generate $91 billion in visitor expenditure and strengthen the global reputation of Sydney and NSW.

About the role:

Reporting to the CEO, this role will be instrumental in delivering the strategic pillars of the 2035 Visitor Economy Strategy for NSW. Through world-class marketing and partnerships, the role will drive visitation, increase expenditure and elevate Sydney and NSW's global reputation.

You will lead digital platforms, data-driven campaigns and event marketing to create exceptional customer experiences, while building strategic partnerships with government, industry and media to maximise reach and impact.

As a senior leader, you will inspire high-performing teams and provide expert advice to the CEO and Board on marketing strategy and reputation management.

To learn more about the role, please
click here
to download the full role description.

About you:

You are a senior marketing executive with extensive experience in brand development, tourism or events marketing, and the delivery of integrated global campaigns. You will bring proven expertise in digital marketing, stakeholder engagement, strategic partnerships, and leading specialist teams in complex environments.

Ideally, you have tertiary qualifications in marketing or related field, and you must have demonstrated experience at the executive level in marketing strategy, brand management and stakeholder engagement.

This is a rare opportunity to lead marketing for one of the world's most dynamic destinations and contribute directly the economic and social prosperity of NSW.

How to apply:

Click Apply Now to access our application portal and submit your online application. Please include a cover letter and brief resume that details your capabilities and experience in relation to the role.

Closing date
: Thursday, 2 October 2025 [10.00AM]

Contact
: For any questions, please contact Lisa Smith, Executive Talent Partner by email:

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

• create social and economic opportunities for the state
• support the creation of jobs across the creative, visitor and night-time economies
• prioritise First Nations artists, stories and culture
• ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
• drive visitation through events, campaigns and visitor experience development
• activate our night-time and creative economies to unlock unique precincts and community spaces
• deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
• support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.