Marketing Director

2 days ago

Sydney, New South Wales, Australia Jenkin Beattie Full time $220,000 - $2,620,000 per year

Marketing Director – APAC

  • $220k base + super with $265k uncapped OTE
  • Sydney | Hybrid (3 days in office)
  • Leading Global SaaS Vendor

We're looking for a
strategic and commercially-minded Marketing Director
to lead regional marketing initiatives across the
Asia-Pacific
region.

This senior leadership role will oversee a team of two and drive integrated marketing programs designed to accelerate growth, generate demand, and strengthen brand presence across multiple markets.

The ideal candidate will bring deep B2B SaaS experience, strong regional expertise, and a proven ability to align marketing strategy with commercial outcomes. You'll combine high-level strategic thinking with a hands-on approach — leading regional campaigns, managing budgets, and collaborating with global counterparts to deliver measurable business impact.

Key Responsibilities

  • Lead and develop the
    APAC marketing team
    (2 direct reports), spanning partner, customer, and direct marketing streams.
  • Build and execute
    integrated demand generation programs
    aligned to regional revenue goals and strategic priorities.
  • Design and deliver
    multi-channel marketing campaigns
    across digital, events, content, PR, and social.
  • Develop and manage the
    APAC partner marketing strategy
    , driving joint success and ROI through co-marketing initiatives.
  • Create a
    long-term growth plan
    (3–5 years) focused on pipeline generation, brand awareness, and market share expansion.
  • Manage significant marketing budgets, ensuring effective spend allocation and measurable ROI.
  • Track, analyse, and report on campaign performance, using data-driven insights to refine strategies.
  • Collaborate closely with
    Sales, Product, and Global Marketing
    to ensure regional alignment and local market relevance.
  • Manage agency relationships and oversee the localisation of global assets and messaging.
  • Partner with Sales Development and Customer teams to improve funnel conversion and customer engagement.

What You'll Bring

  • 10+ years' experience in
    B2B marketing
    within SaaS, technology, or enterprise environments.
  • Demonstrated success in
    regional marketing leadership
    , ideally across multiple APAC markets.
  • Strong experience with
    partner and channel marketing
    programs.
  • Deep understanding of digital, social, and multi-touch campaign design — including the use of marketing automation, CRM, and analytics tools.
  • Proven ability to
    connect marketing performance with commercial outcomes
    and pipeline growth.
  • Excellent communication and stakeholder management skills, with experience influencing senior leadership.
  • A data-driven and strategic mindset, paired with strong operational execution.
  • Experience leading and mentoring small teams.

Why This Role?

This is a
career-defining opportunity
to shape the regional marketing strategy for a global SaaS vendor experiencing rapid growth across APAC. You'll have real autonomy, direct exposure to executive leadership, and the chance to make a measurable commercial impact across a high-performing business.

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