Marketing Operations Lead

2 days ago


Sydney, New South Wales, Australia Betashares Full time $80,000 - $120,000 per year

About the Role

We're looking for an experienced Marketing Operations Lead to manage the day-to-day operations of our in-house creative studio while also overseeing project workflow across the broader marketing team. In this role, you'll be the operational glue that sits at the heart of the marketing team, responsible for streamlining campaign planning, improving delivery processes, and ensuring optimal use of creative resources to deliver efficient work to the highest standard.

You'll work cross-functionally with designers, animators, copywriters, marketers, and external vendors to ensure marketing projects are delivered on time, on brand, and with maximum impact. You'll bring deep experience in integrated project and resource management, responsible for managing the systems and processes that enable marketing execution at scale and speed.

Role Responsibilities:

1. Design Studio Resource Management

  • Manage the workflow and resourcing of our in-house Creative Studio from briefing through to delivery, ensuring projects are well-scoped, prioritised, and allocated appropriately.
  • Serve as the main liaison between the Creative Studio and the wider marketing team – reviewing all briefs to balance creative output with campaign needs.
  • Run weekly creative resourcing meetings and maintain production schedules – including managing sudden shifts priorities and the knock-on effects on creative team output and project delivery.
  • Implement systems or tools (where required) for resource scheduling, workload visibility, and performance tracking (i.e. , Confluence/Jira, etc).
  • Source and partner with external vendors or freelancers as needed.
  • Champion quality and creative excellence by ensuring briefs are clear and creative teams are empowered to do their best work.

2. Marketing Operations & Project Management

  • Define and implement end-to-end campaign and project management processes across the marketing team (incl. scoping, briefing and debriefing templates for consistent campaign planning).
  • Introduce clear timelines, check-in points, and approvals processes to promote accountability within different departments and minimise project friction.
  • Facilitate clear communication between creative, content, website, advertising and product marketing teams – ensuring campaign requirements are clearly defined.
  • Monitor campaign delivery, flagging resourcing challenges or blockers early and proactively problem-solving.
  • Drive weekly marketing standups and cross-functional status updates to ensure project visibility and appropriate prioritisation.

Skills & Experience:

  • Agency or in-house background:
    6+ years' experience in a marketing operations, project management or account management role – ideally in a creative or integrated agency, or a similar in-house environment.
  • Briefing and workflow design:
    Experience developing clear, effective briefing processes and workflow systems.
  • Multi-tasking and adaptability:
    A knack for managing multiple moving parts at once (timelines, approvals, studio resourcing) and adapting to shifting priorities.
  • Project management tools:
    Hands-on with project management platforms , Notion, Asana, Trello, etc).
  • Confident collaborator:
    Can work with a range of stakeholders - from designers to marketers to senior business leads - and align diverse teams to shared goals.
  • Commercial awareness:
    Strong business acumen and can hold your own in cross-functional decision-making.
  • Process-oriented with a human touch:
    Passionate about building structure but know how to keep things flexible, pragmatic, and team-friendly.
  • Creative savvy:
    Respect and understand the creative process and how to protect and support great work through strong planning and briefing.
  • Proactively problem-solving:
    Have the initiative and capability to identify and solve problems before they impact the wider business - always asking "how can we do this better?"

Why Join Us?

We are dedicated to creating an environment where you can excel both professionally and personally. Here's what's in it for you:


Career Development
– Access tailored training and support for professional qualifications.


Wellbeing Support
– Benefit from EAP programs for your physical, mental and financial health.


Giving Back
– Take volunteering days to support causes close to your heart.


CBD Perks
– Enjoy stocked kitchens, team breakfasts, and weekly catered lunches.


Team Culture
– Connect with colleagues through social clubs, committees, and events.


Savings & Benefits
– Unlock exclusive discounts at 500+ leading retailers.


Wellbeing Days
– Recharge and focus on what matters most to you.

Ready to make an impact? If you have the right to live and work in Australia, Apply Now Your interest will be treated with strict confidence.



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