Marketing Performance Manager-Paid Ads focused

1 day ago


Sydney, New South Wales, Australia BID Operations Full time $120,000 - $150,000 per year
About the Company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

About the role

We are seeking a highly experienced performance manager to lead our global performance marketing strategy from Sydney. This is a pivotal role within our team, responsible for overseeing our end-to-end digital acquisition funnel, with a strong focus on PPC, analytics, and multi-market growth. This individual will also take full ownership of our Performance Team based in Malaysia, managing cross-channel campaigns and ensuring alignment with business goals across regulated regions.

This role is ideal for someone with 7+ years' experience in financial services or other highly regulated industries, and a strong grasp of digital advertising within highly regulated industries. Candidates with experience in high-growth, early-stage fintechs (Year 0–3) and deep knowledge of Meta and Google Ads compliance will thrive in this role.

Responsibilities

Paid Media Leadership & Campaign Strategy

  • Own and drive paid media strategy across Google Ads, Meta, and other key platforms.
  • Lead campaign execution, optimization, and scaling with full-funnel ownership.
  • Ensure campaigns adhere to stringent platform compliance (forex/CFD/crypto).
  • Implement testing, bidding strategies, and optimization frameworks to increase ROI.

Performance Team Oversight

  • Lead, mentor, and manage the Malaysia-based Performance Team (Paid Media, Brand Campaigns, Performance Analytics).
  • Ensure smooth team operations across all paid acquisition channels.
  • Set clear KPIs and performance expectations in line with global marketing goals.

Performance Analytics & Data Integration

  • Oversee all tracking, analytics, and reporting using GA4, Appsflyer, and GTM.
  • Manage server-side tracking integration with backend systems (e.g., Snowflake).
  • Own UTM tracking protocols and campaign attribution accuracy across platforms.
  • Work with BI and dev teams to ensure robust data infrastructure and dashboards.

Regulatory & Compliance Expertise

  • Navigate and apply platform-specific compliance rules for forex/CFD/crypto across Google and Meta Ads.
  • Collaborate with compliance and legal teams to future-proof campaign setup.

Omnichannel & Programmatic Growth

  • Explore and manage campaigns via Taboola, AdRoll, direct buys, and programmatic platforms (e.g., DV360, TTD).
  • Identify high-intent inventory sources for niche market penetration.

Localization & Market Expansion Support

  • Deliver strategic market recommendations based on regional data and insights.
  • Help shape campaigns in emerging or underperforming regions.

Requirements

  • 7+ years in digital performance marketing, ideally in financial services or other highly regulated industries.
  • Proven track record managing teams and digital budgets in regulated environments.
  • Demonstrated success in early-stage fintech or startup environments (0–3 years).
  • Expertise in Meta Ads & Google Ads policy and account structures.
  • Solid experience with GA4, Appsflyer, GTM, and backend integration with BI/data teams.
  • Strong analytical and reporting skills, with hands-on UTM and attribution knowledge.
  • Desirable: Experience in Taboola, Adroll, or direct media buying.
  • Excellent leadership and cross-functional collaboration abilities.

Benefits

  • Work From Home: Enjoy the convenience of a personalized workspace with flexible hours that support a healthy work-life balance.
  • Training & Development: Access a variety of training opportunities to enhance your skills and promote professional growth within the company.
  • Free Food & Snacks: Enjoy complimentary food and snacks during work hours to help maintain energy and productivity.


  • Sydney, New South Wales, Australia Buttr Marketing Full time

    Performance Marketing Strategist (Paid Ads) Performance Marketing Strategist (Paid Ads) Get AI-powered advice on this job and more exclusive features.We're Buttr - a creative performance agency helping e Commerce brands scale fast through high-impact creative and paid media.We're growing quickly and looking for a sharp, ambitious Performance Marketer to join...

  • Paid Search Director

    2 weeks ago


    Sydney, New South Wales, Australia Latitude Digital Marketing Full time

    At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration.We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all...

  • Paid Search Director

    2 weeks ago


    Sydney, New South Wales, Australia Latitude Digital Marketing Full time

    At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all...

  • Paid Search Director

    3 weeks ago


    Sydney, New South Wales, Australia Latitude Digital Marketing Full time

    At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all...


  • Sydney, New South Wales, Australia Selfie Leslie Full time

    1 day ago Be among the first 25 applicantsRole Overview: Based in Sydney, the Performance Marketing Manager will lead Selfie Leslie's performance marketing efforts, overseeing social media advertising, search engine optimization (SEO), and pay-per-click (PPC) campaigns. This role will drive customer acquisition, retention, and revenue growth through...


  • Sydney, New South Wales, Australia Buscojobs Full time

    We are partnering with Australia's fastest-growing supplement brands on their search for a Creative Performance Strategist.Based on the Northern Beaches, our client is a rapidly expanding D2C powerhouse—also stocked in over 500 stores nationwide and gaining traction fast globally.Their high-performing, collaborative team is seriously passionate about...


  • Sydney, New South Wales, Australia Latitude Digital Marketing Full time

    At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration.We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all...


  • Sydney, New South Wales, Australia Macquarie Group Full time

    Join to apply for the Performance Marketing Manager role at Macquarie Group Join to apply for the Performance Marketing Manager role at Macquarie Group Get AI-powered advice on this job and more exclusive features.Our in-house Performance and Media team plays a crucial role in Macquarie's retail banking business, helping reach, engage and convert...


  • Sydney, New South Wales, Australia ANNA Full time

    This is some text inside of a div block.Performance Marketing Manager Hybrid - Full-time Sydney Job Description: Are you a results-driven marketer with a passion for scaling campaigns and driving measurable growth? Join ANNA Money , an innovative fintech company offering a company registration and a business account that does taxes.We're looking for a...

  • meta paid ads coach

    3 weeks ago


    Sydney, New South Wales, Australia SHE-com Full time

    SHE-com Millers Point, New South Wales, AustraliaJoin or sign in to find your next jobJoin to apply for the META PAID ADS COACH role at SHE-comSHE-com Millers Point, New South Wales, Australia4 days ago Be among the first 25 applicantsJoin to apply for the META PAID ADS COACH role at SHE-comAbout The RoleAs a Facebook Ads Coach at SHE-com, you will play a...