Marketing Officer – Radiology Clinic

2 weeks ago

Brisbane, Queensland, Australia RRD IMAGING Full time $60,000 - $90,000 per year

Are you a results-driven marketing professional looking to make a real impact in healthcare? Join our dynamic team dedicated to delivering advanced imaging services and compassionate patient care.

We are seeking a Marketing officer to lead and grow our marketing efforts, build brand awareness, and attract new patients and referral partners through innovative, strategic marketing campaigns.

Key Responsibilities
  • Develop and implement integrated marketing strategies across digital, print, and traditional channels
  • Build and maintain strong relationships with referring physicians and healthcare providers
  • Plan and execute social media, email, and online advertising campaigns
  • Monitor, analyze, and report on the performance of marketing activities
  • Coordinate events, community outreach, and promotional initiatives
  • Oversee content creation for the website, brochures, and patient education materials
  • Ensure brand consistency across all platforms and materials
  • Collaborate with internal teams (clinical, admin, finance) to align marketing with business goals

Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 3+ years of marketing experience (healthcare experience preferred)
  • Strong understanding of digital marketing tools (SEO, Google Ads, social media platforms) is a bonus
  • Excellent communication, writing, and interpersonal skills
  • Proven ability to manage multiple projects and meet deadlines
  • Experience with CRM systems and analytics tools a plus
  • Knowledge of healthcare marketing regulations desirable

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