Marketing Technology Specialist

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. 

Since our inception in 2014, we've scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees. 

At Employment Hero, we're proud of our unique DNA, which we call The EH Way.  

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy 
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance - we set a high standard and we're not satisfied with being average

As a Senior Martech Specialist, you will lead the integration, data management, tracking, and validation of our martech stack, including tools such as Braze, Appcues, Marketo, Hightouch, Outreach, and Qualified. A strong knowledge of the Salesforce object model is required, with exposure to Snowflake being advantageous.

You will

• Scope and capture requirements for the implementation, integration, and optimization of marketing technology tools, ensuring robust data management, tracking, and validation across the stack (e.g., Braze for customer engagement, Appcues for in-app guidance, Marketo for automation, Hightouch for data syncing, Outreach for sales engagement, and Qualified for lead qualification).
• Guide marketing operations processes to support an Account-Based Marketing (ABM) model, leveraging Salesforce integrations and custom object configurations.
• Collaborate with marketing stakeholders to understand business outcomes and develop martech solutions that meet their requirements, including data pipelines and API integrations.
• Partner with Revenue Operations and Data teams to ensure access to best-in-class marketing analytics, reporting, and dashboards, utilizing tools like Snowflake for advanced data warehousing where applicable.
• Brief Customer Engagement Platform and CRM specialists on required technical changes, liaise with them to ensure alignment with scope, and validate implementations for data accuracy and compliance.
• Work with the Growth team and web development team to optimize tracking, analytics, and attribution, including pixel implementation, event tracking, and cross-tool data validation.
• Act as a trusted advisor, developing strong partnerships across all areas of marketing while advocating for martech best practices.
• Document existing processes and suggest improvements to optimize and scale with business growth, focusing on martech stack efficiency and integration health.
• Train business stakeholders on new processes, technology implementations, and martech tool usage, including Salesforce customizations and data management protocols.
• Advocate for data integrity, privacy, and marketing compliance, ensuring all martech configurations adhere to regulations such as GDPR and CCPA.
• Continuously optimize our marketing technology stack to align with business goals by improving configurations, integrations, and data management of current systems, while providing recommendations for future software selections.
• Design and establish well-structured workflow systems to ensure seamless end-to-end delivery of campaigns and projects, with automated data flows and validation checkpoints.

To thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring

• Proven expertise in martech stack management, including hands-on experience with integration, data management, tracking, and validation of tools like Braze, Appcues, Marketo, Hightouch, Outreach, and Qualified.
• Strong knowledge of the Salesforce object model, including custom objects, workflows, and API integrations.
• Exposure to Snowflake or similar data warehousing solutions is highly advantageous.
• Experience in B2B SaaS environments, with a focus on marketing operations and ABM strategies.
• Excellent project management skills, with the ability to prioritize and execute complex martech initiatives.
• Strong analytical mindset, with proficiency in building reports, dashboards, and ensuring data quality.
• Ability to collaborate cross-functionally with marketing, revenue ops, data, and development teams.
• Commitment to data privacy, compliance, and continuous optimization of technology stacks.

At Employment Hero, we don't just talk about a better way to work - we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs 
• You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies 
• You'll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities 

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.