Digital Marketing Specialist

Digital Marketing Specialist

ABOUT WILSON:

As one of the largest providers of security services in Australia and New Zealand, our valued employees are supported by a highly experienced management team, industry-leading expertise and a strong local and national infrastructure operating 24 hours a day.

Our vision is to be the most trusted provider of integrated Security Solutions, and our purpose is to build a safer future for everyone. Wilson Security operates in a wide range of sectors and is committed to shaping the future of security by offering innovative and sustainable solutions that create enduring value for our people, customers, and the communities we operate in.

Wilson Security's journey towards a more sustainable and responsible future is brought to life through our core values of Care, Innovation, Accountability, and Integrity, as well as the principles of ESG excellence.

ABOUT THE ROLE:

• Competitive salary
• Essendon Fields, VIC, working location
• Monday-Friday
• Full-time permanent position

As our Digital Marketing Specialist, you'll be the driver of Wilson Security's digital ecosystem. You'll manage campaigns across multiple digital channels, maintain and evolve our website, and leverage data to continuously improve performance.

This is a hands-on role — perfect for someone who's organised, energised, and thrives in a fast-paced environment. You'll be curious, proactive, and keen to roll up your sleeves to make things happen.

DUTIES & RESPONSIBILITIES:

Website & Digital Experience

• Own and manage Wilson Security's website (currently Episerver, transitioning to a new platform).
• Lead the redesign and implementation of the new website project.
• Apply UX/UI best practices to improve navigation, accessibility, and conversion outcomes.
• Build landing pages and campaign hubs to support marketing initiatives.

Marketing Automation & Technology

• Assess and recommend a new marketing automation tool in partnership with the Head of Marketing.
• Lead the implementation, set-up, and ongoing management of the platform, including automated journeys, campaigns, and reporting.
• Oversee the NPS program, including survey deployment, reporting, and insights to drive business improvements.

SEO, SEM & Analytics

• Manage SEO/SEM strategy and execution in collaboration with our agency, ensuring alignment with business goals.
• Monitor, optimise, and report on website performance, paid search, and organic visibility.
• Manage Salesforce dashboards and reporting, delivering insights across traffic, engagement, leads, and ROI.
• Use data to identify opportunities for continuous improvement across digital channels.

WHO WE ARE LOOKING FOR:

Essential:

• 3+ years' experience in digital marketing (in-house or agency).
• Knowledge of SEO/SEM (agency collaboration experience).
• CMS experience (Episerver or similar; experience managing website transitions desirable).
• Strong understanding of UX/UI principles with ability to apply them directly.
• Proficiency with Salesforce reporting and Google Analytics (GA4).
• Organised, proactive, and motivated
• Excellent communication and stakeholder engagement skills.

Desirable:

• Familiarity with security, facilities management, or service businesses
• Experience with B2B marketing and long sales cycle industries.
• Basic HTML/CSS for landing page or website troubleshooting.

Wilson Security is an employer of choice, engaging with our people both online and in person. We offer comprehensive Training and Development, Employee Benefits like a Wellbeing Hub, Health Insurance discounts, and Employee Assistance Programs.

Our Innovation Council and Corporate Social Responsibility team connect with our communities through fundraising, sponsorship, and team building. In 2021, we were recognised by the Australian Security Industry Association as the Outstanding Security Guarding Company.

We are committed to building a workforce that reflects the diversity of the communities we protect, with a focus on supporting Aboriginal and Torres Strait Islander peoples. Our inclusive culture celebrates innovation and teamwork, highlighted by our monthly STRIVE awards.