Social Media and Content Specialist

About us

At VicRoads the work you do has real impact. Our work connects people and communities. We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.

VicRoads empowers our people to learn and grow - focusing on impact and innovation. We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.

VicRoads is progressing too. In August 2022, we started on a new chapter when the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.

We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data. The Victorian State Government retains sole responsibility for road access, infrastructure and safety.

• Annual salary range:
  Grade 4 - Starting at $100,098
• Employment type:
  Full Time - Ongoing
• Usual work location:
  180 Lonsdale Street, Melbourne / working from home

About the opportunity

We're seeking a proactive, creative and motivated Social Media & Content Specialist, with solid corporate experience, to bring VicRoads social media strategy to life and help grow its impact.

Working in a dynamic team under the direction of the Email and Content Manager, key responsibilities include:

• developing, implementing/executing, optimising engaging content for VicRoads Registration and Licensing and Custom Plates social media channels
• owning community management - actively monitoring and responding to audience interactions, comments and messages to build strong online engagement and brand trust, and monitoring for issues
• researching social media activities, identifying trends and emerging issues and working with the business to develop strategies to communicate and mitigate
• reporting on social media behaviour and key metrics.

Other responsibilities include social content development, creation of design assets and supporting and building eDMs and blog posts.

About you

We're looking for someone with the following skills and experience

• solid corporate experience

• developing, implementing and evaluating digital and social media strategies and campaigns that adhere to VicRoads brand guidelines and tone of voice.

• self-starter with strong verbal and written communication, presentation skills, creative skills and the ability to craft compelling copy for social media and digital platforms - adapting tone, style and messaging to suit different audiences and platforms.

• ability to provide sound advice to key stakeholders on digital engagement best practice and customer sentiment.
• experience using social media management tools, building social media reports and using online analytics tools.
• ability to use data to optimise social content, blog and EDM marketing.
• capability to identify opportunities for the use of new social media channels, tools and techniques.

Our culture

Innovation powers progress, but it doesn't come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.

What we offer

• Competitive salary and benefits
• Supportive, diverse, and inclusive work environment
• Opportunities for professional and personal development
• Flexible working arrangements and family-friendly practices

How to apply

We encourage applications from people of all genders, backgrounds and communities. If you need any adjustments to our recruitment process or the role itself, please let us know when applying.

Please submit your application via the "Apply" button.
Please note applications close Thursday 16th September 2025.

For a copy of the Position Description please email

Unfortunately, applications cannot be accepted via this email.

VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.