Content & Social Media Specialist- Fashion

1 week ago

Melbourne, Victoria, Australia Drake International - Australia Full time $60,000 - $80,000 per year

About the Company

Join a
well-known Australian fashion brand
with a strong heritage in delivering on-trend, statement pieces that resonate with customers nationwide. The business continues to expand and innovate, and this role will play a pivotal part in shaping the digital voice of its product range.

About the Role

We are seeking a talented and creative
Social Media Specialist
to lead content creation and engagement for the product portfolio. Working closely with the team, you will manage end-to-end social media strategies, build influencer partnerships, and produce content that aligns with brand vision while driving customer engagement and growth.

Key Responsibilities

  • Manage and run the
    social media calendar
    for the product range.
  • Design and deliver
    campaigns and content
    across Instagram, Facebook, and other platforms.
  • Coordinate and produce
    photograph and video content
    , ensuring high creative standards.
  • Drive
    influencer partnerships and gifting programs
    , including collaborations with stylists and celebrities.
  • Manage and improve
    campaigns
    through Facebook Ads Manager and related platforms.
  • Monitor engagement, respond to customer inquiries, and ensure all messaging is on-brand.
  • Report on analytics and insights using
    Google Analytics, Iconosquare, and similar tools
    to track performance and suggest improvements.
  • Keep abreast of
    social media trends
    and apply fresh, innovative ideas to grow audience reach and engagement.

Key Requirements

  • 2-3 years of
    hands-on social media experience
    in fashion, retail, or a similar creative industry.
  • Strong capability in
    Instagram and Facebook management
    at a brand level.

  • Proficiency with:

  • Facebook Ads Manager / Business Manager

  • Content scheduling tools (e.g., Schedugram or similar)
  • Analytics platforms (Iconosquare, Google Analytics)
  • Adobe Creative Suite
  • Photography and editing skills
    highly desirable.
  • Strong interpersonal and communication skills, with the ability to work closely with senior leadership.
  • Must hold
    valid working rights
    in Australia.
  • Driver's licence and own vehicle preferred due to location.

Why Join

This is an exciting opportunity to contribute to the growth of an
iconic Australian fashion brand
and showcase your creativity on a national stage. You'll have the scope to deliver innovative campaigns, build industry connections, and make a direct impact on brand visibility and customer engagement.

Our Commitment to Diversity and Inclusion

At Drake, we are committed to fostering diversity, inclusion, and equity. While our journey is ongoing, our shared goal is to create an environment where every individual is respected and valued. We are a community that recognises the strength of diversity.

Right to Work

The above position is open only to applicants who have a current right to work in Australia. Applicants who do not have a current right to work In Australia will unfortunately not be considered and are respectfully asked not to apply.

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