Marketing Program Manager

Marketing Program Manager - South Pacific AustraliaThis role has been designed as 'Hybrid' with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

The Marketing Program Manager entails planning with key stakeholders (incl. assigned partners) and converting HPE South Pacific sub-regions business priorities into impactful marketing execution plans. Post execution, measuring results and learning from past actions will be a part of this role. The role will impact in the following fashion:

• Increase HPE's revenue and market share through more effective marketing tactics and efficient marketing demand generation executed by HPE and its partners
• Improve Annual Satisfaction Survey scores for key partners in areas of lead generation, channel marketing and joint business planning
• Improve our skills as marketers by building an extended HPE Channel marketing community to share and leverage best practice globally
• Help bring to life HPE's vision and strategy through effective marketing execution

Your Key Responsibilities

• Partner Marketing Planning, execution and reporting: Helping to administer and manage the ROI of Marketing and Non-Marketing activities for Resellers and Distributors. This includes partner-to and partner-with marketing investments. Planning cycles may vary from quarterly to half-yearly.
• Establish strategic relationship with assigned partners, particularly the marketing teams and C Level executives. Be the main HPE contact person for marketing purposes, keeping partners updated about HPE strategy and plans through quarterly joint marketing planning. Ensure regular marketing training for partners around areas like HPE messaging, campaigns, Marketing assets, HPE guidelines. Maintain a strong posture on controls and ethics.
• Partner Admin and Operations Support: Support performance management, facilitate communication with sales and partners, and manage DF (Discretionary Funding) requests in Salesforce (SFDC) as requested by the business.
• Strategic Partner Support: Scheduling regular review and quarterly business reviews with the sales and marketing representatives from DF Focus Partners. Must be a Marketing SME and promote best practice in execution.
• Field Marketing Activities: Execution of relevant Customer GTM activities for HPE into SMB, Mid-Market, and Enterprise segments. These activities can be digital demand generation, HPE led events OR events in collaboration with alliance partners. Sample of metrics for this role The role carries several key targets and objectives. Here is a sample of measurable metrics.
• Pipeline targets which will include size, shape and velocity related metrics
• Utilisation metrics for funds deployed for marketing. This will also include mix metrics and distribution of funds by key areas of marketing (Demand Gen, Sales Enablement, Digital Marketing, Events etc.)
• Influencing and collaborating with Alliance partners to maximize ROI and impact from co-marketing and joint marketing
• Timely completion of all mandatory trainings and adherence to HPE guidelines in all planning and execution of marketing programs
• Close collaboration with internal stakeholders and partners is vital to achieving these goals.

About You

• Bachelor's degree in any area related to marketing or business
• Minimum of years of marketing experience in industries related to Cloud Computing, Networking, Data, Security and AI.
• Fluency in English language
• Past work experience should include managing and running both direct as well as co-marketing executions across segments like SMB, Mid-Market, Enterprise and Service Providers
• Proven track record in driving marketing metrics across - pipeline generation, channel satisfaction, funds utilisation, martech adoption, AI adoption etc
• Good understanding of channel structures and channel sales dynamics
• In-depth knowledge of marketing principles, practices, tactics and tools
• Experience in developing and driving strong outcome-oriented relationships with partners, especially utilizing DF (Dev Funds) programs
• Excellent written/ oral communications and analytical skills
• Comfortable with hybrid work arrangement which includes a mix of remote, onsite with partners, at events and in HPE premises. Ability to travel for work.
• Strong interpersonal skills; ability to thrive in matrix environments and work effectively within virtual teams. Ability to thrive in ambiguous situations and span across a broad portfolio of products and solutions

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

Job:

Marketing

Job Level:

Expert

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.