Senior Marketing Manager, Australia

Great to Meet You We are Ascenda
Ascenda powers the growth of leading financial services brands worldwide with premium rewards programs that differentiate their products, drive profitable customer behaviors, and create sustained engagement.

We are behind the world-class rewards propositions of major banks and fintechs around the globe, including brands like American Express, Capital One, Brex, Robinhood, Ramp, HSBC, Virgin Money (Australia), SMBC (Japan), ICBC (China), Bradesco (Brazil), ANZ (Australia), HDFC (India) and many others.

We are a thriving global Loyalty-as-a-Service company and experiencing rapid expansion. Join our dynamic finance team as one of its earliest leaders, contributing to the development of our financial planning strategies as we strive for hypergrowth. Our team spans 20 cities worldwide, with dual headquarters in Singapore and New York, totalling 250 team members.

A fantastic opportunity has become available to join our client-focused team as a Senior Marketing Manager
The successful candidate will play a pivotal role in leading and executing the loyalty marketing strategy for one of our digital banking clients based in Australia. Reporting to the Client Director, you will be responsible for driving customer engagement by leveraging the loyalty proposition and partner marketing opportunities. If you're equally adept at pitching new ideas & collaborating with internal & client stakeholders on digital lifecycle communication strategies, this role's for you.

Based In Sydney And Supported By Our Headquarters In Singapore, We Have a Fun, Flexible And Fast-paced Work Environment With Lots Of Opportunities To

• Implement your ideas quickly and see the immediate impact of your efforts
• Build and grow relationships with our client as an extension of their team as being responsible for one direct report.
• Learn and grow within an open, driven, talented and diverse team with significant opportunities for career progression and cross functional experience

Your Impact

• Strategic support and planning for all loyalty-focused initiatives, with a view to establish and manage a yearly plan to be included into the clients broader marketing calendar
• Play a leadership role in the detailed customer lifecycle marketing planning, with experience in end-to-end campaign management including creative briefing, stakeholder sign off and full execution to deliver on agreed marketing KPIs.
• Work with the Analytics & Reporting teams to measure and analyze performance of the loyalty campaigns, develop engagement insights & recommendations, and consult with internal and client stakeholders to ensure recommendations are taken up and implemented rapidly.
• Deep understanding of CRM, personalisation, segmentation, and customer journey mapping.
• Drive continuous improvement of the loyalty lifecycle communications, including the coordination of campaign rules, audience selection/exclusions, offer display, content and other UX-related requirements.
• Prepare and present broader business reviews which include holistic views on results each quarter as well as industry best practice opportunities to the senior management teams, both client-side and internally

Who You Are

• 5 to 8 years of related digital marketing experience, preferably in the retail banking or loyalty industry
• Very strong project management skills and great at multi-tasking the launch of many campaigns in parallel on time and with quality
• An eye for good design and the ability to articulate direction and provide briefs to our creative team
• Exceptional written and oral communicator with experience reviewing and implementing a client's tone of voice
• A business development mindset to identify and pitch new, creative and innovative strategic opportunities to our clients along with the ability to follow through and execute opportunities
• Strong budget management skills
• Ability to monitor & analyze campaign results, develop insights and put together compelling presentations for internal and external customers
• A leader and team player that can engage in rigorous debate & drive consensus, lead & inspire team members
• Extensive integrated marketing communications experience, with proven expertise across digital channels
• Plus, but not a must: experience on or partnering with airline, hotel or retail bank loyalty program teams to drive customer engagement & cross-sell.
• Strong alignment with Ascenda's core values of growth mindset, hands-on ownership, supportive collaboration, and radical simplicity.

Why Join Ascenda?
Ascenda is dedicated to diversity and inclusion, welcoming candidates from all backgrounds. Join us on our mission to make loyalty simple and rewarding for everyone, everywhere.

The salary range is available upon request. For more information, please contact us directly.

Ready to power growth for the financial services industry?
Apply now Together, we'll redefine what's possible.