
Senior Marketing Manager
2 weeks ago
Invested Talent is recruiting on behalf of a rapidly expanding trading platform that has is sizing up for significant growth.
This is an amazing opportunity for a seasoned marketing professional to step into a 2IC role, working closely with senior leadership to drive brand and growth initiatives across all channels.
This is a hands on, autonomous role for someone who is digital first, but also experienced across brand, B2B/B2C marketing, content, design, events, and product.
You'll have a capable team working with you and the chance to make a real impact. My client has a brilliant, inclusive, growth orientated culture and are looking for passionate candidates who love the crypto/trading space either personally or professionally.
What's on offer:
- A genuine chance to step into an autonomous 2IC role.
- Work closely with senior leadership in a growing business scaling rapidly with exciting growth plans
- 5 days a week in-office but some flexibility.
- Ownership of marketing in one of Australia's fastest-growing trading platform companies.
What you'll do:
- Own the brand and tone of voice.
- Lead key marketing initiatives across SEO, paid digital, app store optimisation, PR, affiliate marketing, content, landing pages, events, podcasts, OOH, and more.
- Manage and brief internal teams and external agencies.
- Build and manage relationships with partners, vendors, affiliates, publishers and influencers.
- Oversee and contribute to copywriting for EDMs, blogs, landing pages, and more.
- Coordinate events, sponsorships, and podcasts.
- Take on new responsibilities as the business scales.
What we're looking for:
- 6–8+ years of marketing experience (digital-first with broad exposure to other areas of marketing).
- Genuine crypto or trading experience (professionally or as an investor).
- Strong understanding of branding and tone of voice.
- Digital Marketing proficiency across multiple channels (CRM, Web etc)
- Experience managing agencies (SEO, PR, media buying, affiliate) and negotiating with publishers.
- Proven SEO or website project management experience. (Preferable)
- Strong analytics and reporting skills.
- Excellent organisational, time management and communication skills.
- Positive attitude, self-starter, able to find solutions independently.
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