Director of Sales

2 weeks ago


Sydney, New South Wales, Australia Holiday Inn Full time $100,000 - $120,000 per year

Travel is a journey. We help make it a joy.

Starting with a warm, inviting welcome for all guests, whether traveling on business or for fun, enjoying a quick night, or relaxing for the week. We thrive on making our guests stays brighter, helping them create memories that will last a lifetime. Irresistible smiles are our specialty. We should know, we've been on our journey since 1952. So if you can help us spread the joy of travel to all, we'd love to give you a warm welcome to the Holiday Inn family.

About the Role

We are seeking an experienced and results driven commercial leader with a passion for delivering results in the fast-paced world of hotels. You will be responsible for developing and implementing sales strategies for the hotel to support the maximisation of rooms and food and beverage revenue performance and ensure sales goals and the hotel's commercial objectives are achieved.

You will lead the hotel's Sales team and focus on the development and execution of integrated sales strategies that maximise market share, strengthen brand positioning and deliver sustainable revenue growth across all channels.

Your leadership will be instrumental in building, inspiring and guiding a high-performing team, fostering a culture of excellence, accountability and commercial success.

Ensure sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. Build, motivate and lead an effective and engaged sales and marketing team.

A little taste of your day-to-day

  • Development and preparation of the annual business plan, operating budget, monthly reports and sales forecasts
  • Lead the Commercial team and foster a positive work environment.
  • Provide mentoring, coaching and regular performance feedback to improve team performance, reward and recognise achievements, develop succession plans and identify high potentials
  • Understand long range forecast of the business and what tactical measures and pricing strategies are required to meet budgeted revenue targets.
  • Target new business conversion for assigned segments to meet and exceed revenue and profit targets.
  • Develop and maintain relationships with key clients and partners to produce groups and/or convention business, to include room sales, food & beverage sales, and catering/banquet services
  • Actively pursue opportunities and lead tactical campaigns to secure new business, create an ongoing pipeline, and successfully shift business from the competition through active engagement with the customer via voice conversations.
  • Work with Cluster Marketing to drive marketing efforts to up sell guests on hotel services, offerings, and amenities.
  • Monitor progress towards sales goals and adjust actions, as necessary.
  • Monitor competitor practices and strategies in order to understand competitor trends and ensure each product and services are ahead of the competition.
  • Attend leadership team meetings and revenue/yield meetings.
  • Support and drive sales initiatives for each property with client entertainment, familiarisations, and other events that form part of the sales and marketing plan.
  • Produce monthly reports and sales forecasts to analyse current/potential market and sales trends
  • Drive through period, seasonal and tactical revenue by creating, implementing & managing a pipeline of targeted campaigns for designated segments

What we need from you

  • Must have unrestricted, full working rights in Australia (please note that visa sponsorship is not available for this position).
  • Minimum of 2–3 years' experience leading a high-performing sales team within the hotel sector.
  • Demonstrated ability to consistently exceed ambitious sales targets, contributing to sustained business growth.
  • Proficient in industry-standard systems, including but not limited to Delphi, I-Know reporting, and MeetingBroker.
  • Exceptional written, verbal, and interpersonal communication skills, with the confidence to engage and influence senior stakeholders.
  • Proven leadership in motivating and managing successful sales teams, fostering a culture of performance and accountability.
  • University qualifications in business or a related discipline.
  • Highly organised with strong time management skills, capable of performing under pressure and managing competing priorities.
  • Thrives in fast-paced environments, demonstrating resilience and adaptability.

What you can expect from us

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including laundry for business attire, impressive room discounts, competitive products & services discounts program and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

We are proud to be IHG and we know you will be too. Visit to find out more about us.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.



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