Social Strategist

Company Description
Publicis Worldwide is The Change Company. We're driven by leading change to unlock growth for brands to make the world a better place.

We are proud to be known as the most creative and connected communication agency in Queensland. We have a portfolio of clients and brands ranging from Queensland-based and focused; to Australian, APAC and global. We're Australia's #2 medium-sized agency (as named by Campaign Brief 2023) and becoming famous for repositioning brands, creating fame for brands, leading behaviour change and converting communications right through to retail. We're a channel-agnostic creative company and create ideas and solutions that work across owned, earned and paid channels.

We have a broad variety of clients across a variety of categories including health & wellness, food & beverage, education, tourism, sport & entertainment, auto, and government. We work for our clients to make impact in markets globally, across the APAC region, across Australia and also for Queensland.

As part of one of the world's leading global networks, we bring together a connected ecosystem of communications including creativity across communications touchpoints, media, digital, data, PR and CRM.

We built an agency that's proud to be based in Queensland - the future home of the Olympic Games. We're attracting people who've worked all over the world but believe living in a place with a bit more sunshine and freedom leads to more creativity. We seek to hire people who are curious, instinctive, entrepreneurial and kind to each other to make change happen. Sound like you? Read on.

Overview
We're seeking a highly skilled and passionate leader who'll be tasked with guiding our Social Media Department to new heights, bringing the vision to life. Partnering with the Head of Digital and Social, this role is pivotal in shaping and implementing both organic and paid social media strategies for our diverse client portfolio. A specialist in social-first approaches and data-led creativity, ensuring that activities are not only engaging but also backed by insightful analytics.

As our Social Strategist you'll be heavily involved in managing the team and driving innovation, staying ahead of industry trends, and continuously pushing the boundaries of what's possible in the realm of Social.

What You'll Be Doing

• Leading and mentoring a dedicated team of social specialists, providing mentorship, training, and professional development opportunities
• Driving collaboration with internal and external media, strategy and creative teams
• Working closely with platform, data, and industry partners to ensure the smooth execution of social media campaigns
• Being our client's go-to for thought leadership and expertise within the social landscape
• Influencing creative and strategy teams to create innovative, best-in-class social content
• Driving the implementation and execution of both organic and paid social activities, content calendar delivery, paid social execution, and detailed reporting
• Overseeing our efforts in fostering and building strong and engaged communities for our clients
• Using analytical thinking and data-driven insights to optimise social activities and provide valuable recommendations
• Continually fostering a growth mindset among both teams and clients
• Initiating regular knowledge-sharing sessions to keep the team updated on industry trends and emerging strategies

What You Can Bring

• 6+ years experience in social media strategic planning and management
• Strong leadership skills with a record of building, mentoring and leading high-performing teams
• Demonstrates a proven track record in developing and implementing successful social strategies and communities
• Experience driving highly creative and socially driven campaigns
• Strong understanding of best practices for all existing and emerging social platforms
• Familiarity with online analytical tools and social scheduling applications, such as Emplifi, Brandwatch, and Google Analytics
• In-depth expertise in interactive media planning and buying, with a focus on social media platforms
• Features strong analytical skills and experience in using data and metrics to guide marketing strategies and decisions
• Able to facilitate workshops and collaborate effectively with teams and stakeholders
• Experienced in working closely with world-class/world-class brands and clients, understanding their business needs, and delivering tailored social media solutions is highly preferred
• Passionate about staying current with or early adopting social media, PR and digital trends, channels, and best practices
• Previous agency experience is highly valued, providing an understanding of the unique dynamics and pace of agency work

Additional Information
What we can offer you:
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.