Social Media Strategist

Throwback to the year 2008, way back when online shopping wasn’t even a thing (can you believe that?) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a 21st birthday trip to Paris, Sarah returned with an idea to do just that 15 years later, Beginning Boutique is the go-to online destination for all your weekend event needs That’s right - if you’ve got a ticket to it, we’ve got an outfit for it
Based in Brisbane, Australia, we’re looking for excellent people to join our expanding team. We love people who love what they do, push boundaries and strive for personal excellence. If this sounds appealing, then hey, hello, we’d totally love to meet you.

Overview:
As a Social Media Strategist, you will be responsible for developing and executing comprehensive social media strategies to enhance brand visibility, engagement, and conversion across various platforms. You will collaborate closely with marketing, creative, eCommerce and product teams to ensure cohesive messaging and brand representation. Your role will involve staying abreast of social media trends, analysing performance metrics, and implementing optimisations to drive continuous improvement.

**Responsibilities**:

- Pitch and execute innovative social first concepts to amplify the brand & drive business results.
- Own the storytelling of the brand across socials, working with the wider social & creative teams to bring these to life.
- Conduct thorough research on target audience demographics, preferences, and behaviours.
- Identify key trends, opportunities, and emerging platforms to capitalise on.
- Be one of the faces of the brand, engaging in face to camera content.
- Collaborate with content creators to develop engaging and relevant content for various social media platforms.
- Establish content calendars and schedules to ensure consistent posting and optimal timing.
- Ensure content adheres to brand guidelines and resonates with the target audience.
- Foster meaningful interactions with the brand's social media community.
- Cultivate relationships with influencers, partners, and brand advocates to amplify reach and engagement.
- Track and analyse key performance indicators (KPIs) such as reach, engagement, and conversion rates.
- Utilise analytics tools to gain insights into audience behaviour and preferences.
- Recommend and implement optimizations to enhance performance and achieve objectives.
- Plan and execute social media campaigns to support product launches, promotions, and events.
- Monitor campaign performance, making real-time adjustments as needed to maximise effectiveness.
- Collaborate with cross-functional teams to ensure campaign alignment and integration with other marketing initiatives.
- Keep abreast of social media trends, platform updates, and best practices.

Requirements:
To be successful in this role you will need to have the following
- Proven experience (4 years+) in social media, preferably in a strategic capacity.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Strong understanding of various social media platforms, their algorithms, and best practices.
- Bachelor's degree in Marketing, Communications, or related field (or equivalent work experience).
- Certification in social media marketing or related fields is a plus.
- Proficiency in social media management tools and analytics platforms.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.

**Benefits**:

- Flexible working arrangements available
- Excellent employee discounts on clothing
**Excellent workplace culture**:

- Regular team events
- Work a team that loves what they do
- Work with like-minded people who are passionate and experienced in their fields

**We care about you**:

- Training and development focus for staff
- A culture that supports on your health and wellbeing

**We care about the future**:

- We donate 1% of proceeds to our charity partners through our BB Better initiative
- We have a sustainability and ethical targets
- We work with charities year-round

Only successful applicants will be contacted.