Marketing Engagement Manager

Paramount is a global media and entertainment organisation with some of the best known and loved brands in the world. In Australia, we deliver premium content on any screen, anytime, anywhere, via an enhanced viewing ecosystem. We pride ourselves on creating content that gets people talking. What's more, you can watch and stream for free all these great shows (and more) on 10 as well as 10 Drama, 10 Comedy and Nickelodeon, and a vast array of Free Ad-Supported Streaming TV, known as FAST channels, as well as our subscription video on demand service, Paramount . This is a ongoing CASUAL role which can be based in SYDNEY or BRISBANE. As the Marketing Engagement Manager, you will be responsible for the effective management and delivery of performance-driven marketing initiatives across Network 10's broadcast and streaming platforms. The role is pivotal in driving audience and consumption growth, managing key partnerships, and contributing to impactful campaigns that resonate with viewers. Functions will include:
• Working closely with the Head of Marketing – Broadcast & Digital, develop and manage innovative and measurable engagement strategies for acquisition and growth
• Collaborate cross-functionally with the entire marketing department, as well as creative, publicity, content, partnerships, product and tech teams to align marketing efforts with business objectives
• Lead performance marketing strategy and execution across paid digital channels
• Monitor, analyse and report on campaign performance, looking holistically at both media and business outcomes, and provide actionable insights for optimisation
• Management of organic marketing for CTV partners, attending QBRs, managing entitlements and proactive opportunities for prominence
• Support the development and execution of social media strategies and social performance reporting, and contribute to content planning and audience engagement tactics What are we looking for in a Marketing Engagement Manager? What's important to us?
• Ideally 5 years in marketing, preferably within broadcast, streaming or digital media
• Proven experience in performance marketing and campaign management
• Demonstrated proficiency in digital marketing analytics, encompassing the ability to comprehensively understand, track, and analyse program performance
• Analytical mindset with proficiency in marketing tools and dashboards
• Strong understanding of digital media, CTV platforms, and audience engagement strategies
• Excellent communication, leadership, and stakeholder management skills
• Proven ability to remain agile and responsive in dynamic environments, with strong critical thinking and problem-solving capabilities
• Detail-oriented with a proactive mindset and a positive, collaborative approach to working in fast-paced settings
• Commitment to contributing within a supportive team environment which helps everyone thrive and do their best work. Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation. We're honoured to have been named on Diversity Council Australia's annual list of Inclusive Employers in and This acknowledgement highlights our commitment to creating a diverse and inclusive workplace where all employees feel valued and supported. Paramount acknowledges Aboriginal and Torres Strait Islander peoples as Australia's original storytellers and the first peoples of the lands where we create, broadcast and connect. We pay our respects to their timeless stories that continue to shape Country and culture. Reasonable adjustments Paramount recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and be considered for this position. If we can make some adjustments to our recruitment/interview process to help set you up for success please let us know on your application cover letter, and contact us

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