Digital Content Specialist

2 days ago

Brisbane, Queensland, Australia Tourism and Events Queensland Full time $104,000 - $130,878 per year

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the State's lead tourism marketing, destination and experience development and major events agency.

TEQ's vision is to inspire a global desire for Queensland by showcasing its unique identity through bold world-class marketing and events – driving travellers to choose our state and deepening pride in the place we call home.

Join TEQ as a fast-paced digital all-rounder, creating and optimising high-quality content across Queensland's owned channels. This permanent role leads the global consumer email program and manages content across , social media, and email, balancing organic and paid campaigns with community management. You'll also support visual content creation using design tools, ensuring all digital content is accurate, engaging, and aligned with Queensland's brand voice. Success in this role means inspiring audiences and delivering on business outcomes through strategic planning, execution, and innovation.

Key duties

  • Lead the global consumer email program, plan, write, design, and optimise campaigns and automated workflows.
  • Collaborate with technical teams and agencies to enhance email performance and explore commercial opportunities.
  • Create, edit, and publish content across and social media using Adobe Experience Manager (AEM).
  • Write and adapt copy for diverse audiences, leveraging AI tools and maintaining brand tone and UX best practices.
  • Design and schedule engaging visual and written content aligned with campaign themes and digital strategy.
  • Manage social media communities, track content performance, and provide actionable insights through reporting.

For further information on the role please access the position description Digital Content Specialist

For this role, we will consider your:

  • Skilled digital content creator across web, email, and social platforms.
  • Proficient in email marketing tools, scheduling, and analytics (Adobe Campaign preferred).
  • Strong copywriting, editing, and visual design abilities with high attention to detail.
  • Experienced with content management systems, especially Adobe Experience Manager.
  • Comfortable using or learning AI tools for content creation and optimisation.
  • Organised, proactive communicator who thrives in fast-paced, deadline-driven environments.

To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close Friday 19 September 2025.

Tourism and Events Queensland recognises the importance and uniqueness of Queensland's Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.

We know recruitment agencies work hard to connect great people with great roles, however, on this occasion, we're handling this one ourselves. We kindly ask you not to reach out, thank you for your understanding.

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