Digital Content

Trilogy Care is Australia's fastest growing Home Care Package provider and we're on a mission to transform aged care.

Our innovative model gives older Australians more choice, transparency and value, helping them stay independent in their own homes for longer. But it's not just about care, it's about making a meaningful impact on lives and communities.

We're a vibrant, forward thinking team who take pride in creating an empowering, supportive workplace where ideas are valued and people thrive. At Trilogy Care, you'll join a purpose driven organisation that blends heart with innovation, and creativity with real social impact.

The Role

As our Digital Content & Social Media Executive, you'll lead Trilogy Care's digital storytelling across platforms, growing awareness, building trust and generating leads through engaging content. Your role is central to educating the public, supporting families and making aged care easier to understand. You'll create and share content that is informative, creative and aligned with our brand values and business goals.

What You'll Do

• Content Creation & Publishing - Plan, create and publish compelling content across Instagram, Facebook and LinkedIn. You'll regularly appear on camera in short form video content that showcases our people, values, services and everyday impact. From educational explainers to behind the scenes footage, you'll drive content that feels real, warm and relevant to older Australians and their families. You'll also encourage and curate UGC, capturing authentic moments from staff, clients and the wider community.

• Community & Engagement - Build strong online communities by moderating comments and messages, engaging with followers and escalating sensitive issues when required.

• Strategy & Growth - Spot trends, research competitors and contribute to platform specific strategies (e.g. Instagram Reels, LinkedIn thought leadership). Explore emerging channels such as YouTube Shorts and optimise our content mix accordingly.
• Performance & Reporting - Track and report on KPIs such as engagement, reach, traffic and online ratings. Provide actionable insights to optimise content strategy and audience performance.
• Collaboration & Campaigns - Work with the Marketing team on integrated campaigns (advocacy, brand partnerships) and support execution of paid content where required.
• Brand & Reputation Management - Maintain Trilogy Care's online brand presence and tone, manage online reviews and ensure all content reflects our core values: Value, Choice, Ease and Respect.

What You'll Bring

• Demonstrated experience managing digital content and social media for a brand or organisation
• Strong copywriting and visual storytelling skills, with confidence creating content for Instagram, Facebook and LinkedIn
• Confidence on camera and a proactive approach to storytelling, you're energised by the chance to be the face behind (and in front of) the content, and you know how to bring others along with you
• Video editing experience (e.g. CapCut, Adobe Premiere, Canva) and a sharp eye for short form content
• Solid knowledge of Meta Business Suite, Instagram Reels and social media analytics
• A collaborative approach to content creation and the ability to tailor content to diverse audiences and platforms

Bonus points for...

• Familiarity with aged care audiences, services or regulatory frameworks
• Experience running and optimising paid social media campaigns
• Graphic design skills
• Experience using AI tools for content creation and planning
• A genuine interest in aged care, health or community services, or the desire to learn quickly and bring empathy into your work

Your impact

• Help potential clients understand their aged care options
• Reduce confusion and stress for families navigating the system
• Build trust and engagement through educational, practical content
• Contribute to an improved care experience for thousands of Australians

Why Trilogy Care?

• Expansive new King Street, Bowen Hills office with excellent facilities, close to public transport, cafes, restaurants and supermarkets
• Vibrant team culture and regular social events
• Opportunities for career mapping and career progression within the company
• Salary packaging to boost your take-home pay
• Access to Fitness Passport to support your health and wellbeing
• EAP support for you and your immediate family
• Employee discounts on groceries, fuel, utility bills, wellness and more

Unlock your Potential with Trilogy Care

Behind every hour of care we deliver is a smart, tech-enabled team rethinking how aged care operates. At Trilogy Care, we're going beyond compliance and coordination – we're applying AI, automation and operational design to deliver better client experiences and better employee ones. Every staff member has access to generative AI tools, training, and time to experiment - not just the Tech team Whether you're in finance, people & culture, growth, or support, you'll be part of an industry-first AI movement where we reward ideas that improve care outcomes, safety, efficiency or team wellbeing.

Please note

To join our team, you'll need to have full Australian work rights. As part of our standard recruitment process, we'll also conduct a working rights check, police check and request professional references during onboarding.

We appreciate the interest of recruitment agencies but kindly ask that resumes not be submitted unless a prior agreement is in place. Trilogy Care will not accept responsibility for any fees related to unsolicited resumes.