Email Marketing Specialist

Are you a data-driven marketer with a passion for crafting customer journeys that convert? Confident in your ability to create impactful, automated campaigns that drive retention and revenue?

Digital Six is seeking an Email Marketing Specialist to join our growing digital team. This is an exciting opportunity to shape an emerging and fast-developing area of our business - email and lifecycle marketing.

You'll take ownership of client email strategies and campaign execution, using Klaviyo and HubSpot to deliver high-performing, insight-led campaigns that build lasting customer relationships. We're looking for someone with exceptional people skills, who can work directly with clients to optimise their email marketing potential while adhering to Digital Six's processes and helping to establish and scale this service area.

In this role, you'll manage the full lifecycle of email marketing across a diverse client portfolio, helping to grow and shape Digital Six's email marketing offering.

Your key responsibilities will include:

• Email & SMS Campaigns: Build, launch, and optimise campaigns that drive engagement, conversions, and retention.
• Automation & Workflows: Oversee automated customer journeys to deliver personalised, timely messaging.
• Loyalty & Retention: Develop strategies that enhance customer retention and lifetime value.
• Review & Feedback Programs: Run campaigns that encourage reviews, testimonials, and advocacy.
• Performance Analysis: Track and interpret campaign metrics, using data to refine strategy and improve results.
• Audience Segmentation: Create dynamic segments and personalised journeys based on customer behaviour.
• Client Collaboration: Work directly with clients to understand their goals, present insights, and advise on opportunities.
• Cross-Team Collaboration: Partner with Digital Six's design, content, and strategy teams to ensure cohesive and impactful campaigns.
• Process Development: Follow established processes while contributing ideas to improve workflows as this business area scales.

We're seeking an experienced, client-focused marketer who can take ownership of our growing email marketing function and help shape its future.

You'll bring:

• Proven Email Marketing Experience: Strong background in CRM, lifecycle, or retention marketing.
• Klaviyo & HubSpot Expertise: Hands-on experience with Klaviyo is essential; working knowledge of HubSpot automation, workflows, and analytics is highly regarded.
• Client Relationship Skills: Exceptional communication and presentation skills, with the confidence to lead client discussions and guide strategy.
• Customer Journey Understanding: Ability to map and optimise experiences across multiple touchpoints.
• Analytical & Strategic Thinking: Skilled at interpreting data to drive campaign improvements.
• Creative & Detail-Oriented Approach: Strong grasp of messaging, content strategy, and execution.
• Organised & Adaptable: Able to manage multiple projects in a dynamic, evolving business area.
• Growth Mindset: Excited by the opportunity to help establish this service line and take greater ownership as it expands.

• Shape a New Business Area: Play a key role in growing our email and automation offering.
• Client Impact: Partner directly with clients to optimise their email performance and ROI.
• Platform Mastery: Deepen your Klaviyo and HubSpot expertise with hands-on, strategic work.
• Work-Life Balance: Enjoy additional paid leave each year.
• Competitive Salary: Be recognised and rewarded for your skills and contribution.
• Collaborative Culture: Join a supportive, creative, and ambitious digital team.
• Diverse Clients: Work across multiple industries and business types.

This is a unique opportunity to build and shape a growing division within Digital Six - owning the development of our email and lifecycle marketing offering from the ground up.