Sales and Marketing Manager

Position Overview

Situ Systems seeks an experienced Sales and Marketing Manager to drive revenue growth across our dual customer segments: home builders and building product suppliers. This role is critical to scaling our 3D visualization platform from our current Australian base into international markets.

The successful candidate will lead sales and marketing activities for a company at an inflection point. With proven technology, established market leaders as customers, and clear expansion opportunities, this role offers significant growth potential and potential career progression.

We provide comprehensive in-house sales training and dedicated technical pre-sales support, making this an excellent opportunity for industry professionals transitioning into enterprise software sales.

Key Responsibilities

Sales Leadership (60%)

Builder Acquisition

• Target and close top 20 Australian builders
• Develop relationships with C-suite executives who control visualization budgets
• Navigate organizational dynamics between executives and drafting departments
• Leverage board relationships with Burbank and Metricon CEOs for introductions

Supplier Network Expansion

• Convert builder relationships into supplier acquisitions
• Maintain subscription model across growing network
• Develop strategies to overcome supplier reluctance to introduce new builders
• Create value propositions for suppliers as network overlap increases

Strategic Account Management

• Manage board member relationships professionally and strategically
• Position for US market entry through corporate relationships
• Coordinate with 3rd parties for smaller builder market segment

Marketing Leadership (30%)

Market Positioning

• Develop compelling ROI stories (e.g., $300K annual savings for large builders)
• Create differentiated messaging for executives vs. technical teams
• Highlight supplier value through unlimited builder exposure model
• Position BIM compatibility benefits beyond just Situ usage

Lead Generation

• Implement targeted campaigns for top 100 builders
• Create supplier acquisition materials leveraging builder relationships
• Develop case studies from Metricon and Burbank successes
• Coordinate marketing efforts with board member introductions

Operational Excellence (10%)

Performance Management

• Track and report on sales pipeline and conversion metrics
• Monitor supplier acquisition rates per builder relationship
• Measure marketing campaign effectiveness
• Provide regular updates to CEO and board

Required Qualifications

Essential Experience

• 5+ years B2B sales experience in construction, building, or related industries
• Proven track record selling to C-suite executives
• Experience managing complex sales cycles with multiple stakeholders
• Demonstrated success in SaaS or subscription model businesses

Education

• Bachelor's degree in Business, Marketing, Construction Management, or related field
• OR equivalent combination of industry experience and professional development
• Industry certifications and specialized training considered in lieu of formal degree

Industry Knowledge

• Understanding of home building industry dynamics
• Familiarity with BIM, CAD, or 3D visualization technologies
• Knowledge of Australian building market landscape
• Awareness of building product supply chains

Technical Competence

• Ability to understand and articulate technical value propositions
• Experience navigating technical objections from IT/drafting departments
• Comfort with API-based products and integration discussions
• Basic understanding of 3D modeling concepts

Digital Self-Sufficiency (Essential)

• Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with email marketing platforms (MailChimp, HubSpot, or similar)
• Strong web research and content management skills
• Ability to create professional presentations and proposals independently
• Experience with CRM systems and sales tracking tools
• Social media management capabilities for LinkedIn and industry platforms
• Basic graphic design skills for marketing materials (Canva or similar)
• Comfortable learning new software platforms independently

Desired Skills and Attributes

Strategic Thinking

• Ability to identify and exploit network effects
• Understanding of two-sided marketplace dynamics
• Creative approach to overcoming market resistance
• Long-term relationship building mindset

Communication Excellence

• Executive presence and credibility
• Ability to translate technical benefits to business value
• Strong presentation and negotiation skills
• Cultural awareness for diverse stakeholder groups

Entrepreneurial Drive

• Self-directed with minimal supervision needs
• Comfort operating in resource-constrained environment
• Problem-solving orientation
• Persistence through extended sales cycles
• Ability to work independently without administrative support

What We Offer

Professional Development

• Comprehensive sales training program covering enterprise software sales methodology
• Direct mentorship from experienced leadership team
• Full technical support from CTO and engineering team for all demonstrations and presentations
• Regular product training to maintain technical edge

Growth Opportunity

• Clear path to expanded responsibilities as company scales
• Potential progression to senior leadership roles
• Exposure to international markets through corporate partnerships
• Involvement in strategic planning and product development

Work Environment

• Distributed team across multiple time zones
• Flexible work arrangements
• Direct access to CEO and board members
• Entrepreneurial culture with significant autonomy
• Self-managed role requiring strong organizational skills

Reporting and Relationships

Reports to: CEO initially, with potential to report to CMO or Global Sales and Marketing Manager as organization scales

Key Internal Relationships:

• CTO and technical team (who provide pre-sales support)
• Customer success team for implementation support
• Board members (Jarrod from Burbank, Brad from Metricon)

Key External Relationships:

• C-suite executives at major builders
• Supplier decision-makers across multiple categories
• Strategic partners (uTecture, corporate relationships)
• Industry associations and networks

Performance Metrics

Year 1 Targets

• Sign 2 new major builders
• Achieve 20 new supplier relationships
• Generate significant monthly recurring revenue growth
• Establish 5 strategic partner relationships

Success Indicators

• Builder satisfaction and retention
• Supplier network growth rate
• Revenue per builder relationship
• Sales cycle reduction

Important Note

This is a self-managed position requiring strong digital literacy and the ability to handle all administrative aspects of the role independently. The successful candidate must be comfortable creating their own marketing materials, managing email campaigns, maintaining CRM records, and producing professional documentation without administrative support.

Location

Remote/Hybrid - Australian time zone preferred Travel required to builder sites and industry events

Application Process

Please submit:

• Resume highlighting relevant B2B sales experience and digital skills proficiency
• Cover letter addressing your understanding of network effects in business
• Examples of complex B2B sales successes
• Sample of marketing materials or presentations you've created independently
• References from senior executives you've worked with

About Situ Systems

Situ is an Australian SaaS company revolutionizing home visualization through game engine technology. We serve Australia's largest builders including Metricon and Burbank, with proven ROI through reduced visualization costs and increased premium product sales. Our unique network effect model creates value for both builders and suppliers, positioning us for rapid growth in Australia and internationally.