Paid Media Specialist

We are looking for a full-time Paid Marketing Specialist to be part of our close-knit team.

Want to be part of a fun-loving, inclusive, down-to-earth, no-corporate BS, exciting work environment with endless opportunities?

Right this way.

Who are we?

We are Yakk, a digital marketing agency based on the Gold Coast, Australia. Our close-knit team consists of a healthy mix of creatives, nerds, marketing geniuses, dog lovers and even cat people who believe great digital always starts face to face. We pride ourselves on our quality of workmanship, product, and customer satisfaction. Our team always strives to exceed expectations and deliver optimum results.

Herd Mentality

We truly believe that our team members are our greatest asset We've been deemed the 'go-to' organisation for producing top-notch work for our clients and partners. We know that our success hinges on our ability to attract, develop, and retain stellar employees.

There is a high level of autonomy and an opportunity to really make this role your own. We work collaboratively across departments and encourage each other to bring new ideas to the table.

The Role

A day in the life of a Paid Marketing Specialist would typically include:

• Planning strategies, developing and implementing search and social media campaigns.
• Source audience data to make informed decisions to optimise results across different platforms.
• Strong management skills and experience juggling multiple priorities.
• Provide solutions and think outside of the box.
• Create compelling copy for campaigns aimed at driving conversions.
• Work autonomously to meet client objectives and deliverables.
• Ensure quality control processes in every project.
• Sharing knowledge, innovations and insights with the team.
• Ability to analyse and manipulate data, extracting insights for reporting.
• Reconciles budgets and executes any changes that may be required.
• Forecasts ad spend and revenue.
• Being on top of the latest social media trends
• Working closely with our team and managing your workload effectively.

About You

Ideally, you will have experience in marketing or a similar role, over which time you will have demonstrated your ability to adapt to different clients' needs and deliver outstanding results.

You will be able to work independently and use your own initiative to get tasks done whilst still being a team player and having the drive to help others succeed.

You should:

• Love digital marketing.
• Have experience with lead generation and e-commerce clients. (backed by relevant experience)
• Know about performance media, including search, social and display. (Google, Meta, Linkedin, TikTok, and programmatic)
• Know how to set up conversion tracking on GA4 And GTM.
• Experience briefing and collaborating with other teams.
• Demonstrable knowledge of social, search and programmatic management tools.
• Proven experience of exceding campaign objectives.
• Attention to detail.
• Be able to translate digital mumbo-jumbo into plain English for clients
• Have juggling skills - a master of multitasking.
• Have great communication skills (verbal and written English).
• Have a strong moral compass - always do the right thing
• Have empathy and a genuine interest in people and our clients.
• Share honesty as a core value.
• Be someone who always follows through on commitments.
• Be able to work independently as well as under direct supervision.
• Thrive in a team environment (as well as on your own).
• Have the ability to perform well in a fast-paced environment.
• Follow instructions (please see below – hint, it's a test)

Why Us?

The digital space is continuously evolving and you will be able to hone your craft with us. We're in the business of assisting others in growing their businesses, so if you have proven industry experience we'd love to hear from you

We offer a work environment in which you will be challenged and encouraged to develop your skills. You'll gain experience working across a variety of different industries, and you'll work with a team of multi-talented people in one of Australia's fastest-growing agencies.

It goes without saying (but we'll say it anyway) - we provide genuine opportunities for growth in various aspects of the digital marketing industry. We are proud to be an equal-opportunity employer; we celebrate diversity and are committed to providing our people with a motivating and rewarding working environment.

If this sounds like something you want to be part of, please send your CV and a cover letter to:

If you don't meet every requirement in this ad, don't let that hold you back. We believe in hiring individuals who embody our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than merely ticking boxes. If this role speaks to you, we invite you to apply and share your unique strengths with us.

We look forward to hearing from you