CRM Automation Specialist

The Role

The Austin Group, home to iconic Australian brands GAZMAN, Cable, and Perri Cutten, is seeking a dynamic
CRM Automation Specialist
to join our team. This is your opportunity to play a pivotal role in enhancing customer engagement and driving business growth through innovative automation strategies.

As a CRM Automation Specialist, you will be responsible for developing, implementing, and optimizing automated marketing processes across our brands. You'll work closely with marketing, e-commerce, IT, and other teams to leverage CRM tools for seamless communication, data-driven insights, and targeted marketing initiatives. Your role will directly contribute to enhancing customer loyalty, increasing sales, and delivering exceptional brand experiences.

Responsibilities will include but not limited to:

• Design and implement automated workflows and campaigns within the CRM system aligned with the customer lifecycle
• Develop and execute automated marketing campaigns to drive customer growth through retention focused campaigns
• Test, monitor, and optimise campaigns to ensure high performance and ROI
• Analyse customer data to identify trends, opportunities, and areas for improvement for customer segmentation
• Report on key metrics such as open rates, conversions, and customer lifetime value
• Provide insights to improve campaigns and recommend new automation opportunities
• Partner with marketing, creative, and IT teams to align strategies with business goals
• Train internal teams on CRM best practices and automation tools
• Troubleshoot technical issues and maintain the efficiency of CRM workflows
• Stay updated on trends and technologies to drive innovation in CRM

To be successful in this role you will have:

• Experience working with a retail loyalty programme
• 3-5 years in CRM automation and marketing platforms (e.g., Salesforce, HubSpot, Emarsys, Klaviyo)
• A Bachelor's Degree in Marketing, Business, or a related field
• Expertise in data analysis, campaign optimization, and multi-channel marketing
• Familiarity with API integrations, data imports/exports, and CRM customization
• Ability to use analytics tools (Google Analytics, CRM reporting tools) to assess automation effectiveness
• Experience with A/B testing, multi-channel marketing strategies, and advanced segmentation techniques
• Strong understanding of marketing processes, sales funnels, and customer lifecycle management
• Experience with email and SMS marketing, lead nurturing, and campaign management automation
• Exceptional communication skills
• A detailed and focused approach to work and be highly organised
• Ability to think laterally on all issues and take a proactive approach to resolve them
• A positive and proactive 'can do' attitude

We provide
:

• A competitive salary
• Free on-site parking
• Generous product allowance
• 50% clothing discount off all of our brands (GAZMAN, Perri Cutten, & Cable)
• The opportunity to build your career with a successful, established and trusted Australian brand
• A friendly, motivating and rewarding team environment, where achievements are recognised
• A supportive and inclusive workplace culture
• Opportunities to attend fantastic events, annual conferences and award nights

About us

Austin Group is an established Australian owned and family run fashion retailer and wholesaler that includes some of Australia's most iconic menswear and womenswear brands. Our portfolio of brands include GAZMAN, Cable and Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ.

Our Culture

Our collaborative approach aims to provide a family environment in which we do our best to ensure every interaction serves to build a truly personal relationship. We are authentic, go beyond the expected and are passionate about our brand and the customer experience we provide.

We are always on the search for passionate and energetic individuals who will be great brand ambassadors for our company and will join us on our journey as we grow and evolve this iconic Australian brand. Join us and love what you do. It makes for a great day at work

Employee testimonials

"Working at Austin Group has been such a refreshing experience. From day one, I've felt like part of the team. It's a family-run business, and that sense of connection really comes through day-to-day. There's a great mix of collaboration, support, and trust - plus plenty of room to grow and try new things. It's fast-paced in the best way, and there's a real buzz knowing the work you do actually makes a difference."
Jamie - Merchandise Planning Manager

"I have had the privilege of working for GAZMAN for over 11 years now and absolutely love what I do. It's more than just a job for me it's about being part of a team that treats each other and their customers like family, It's about working for a company that places importance on quality, value for money and career progression, and It's also about being part of a team that encourages positivity, energy and fun in the workplace"
Belinda | VIC

Retailworld Employer of the year winner 2023

If you have the required skills, have a positive and enthusiastic attitude and are looking to join a highly dedicated and passionate team, please apply with a resume and cover letter through Seek or email your application to

Due to the high amount of applications, only short-listed applicants will be contacted.