Territory Manager

2 weeks ago


Perth, Western Australia CEA Full time $90,000 - $120,000 per year

About Us

CEA is the leading distributor for world-renowned capital equipment brands JCB agricultural and construction equipment, Atlas Copco, Ditch Witch and Dynapac.

Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.

Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.

PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.

About the Role

As a Territory Manager, you will be responsible for driving new equipment sales of JCB equipment within your territory while delivering outstanding service to existing and prospective customers.

Key Responsibilities

  • Achieve and exceed new equipment sales targets in your territory
  • Manage the complete sales cycle – from initial contact through to machine delivery
  • Build and maintain strong relationships with current and past customers
  • Facilitate product demonstrations and coordinate local marketing activities
  • Represent CEA at trade shows, exhibitions, and business forums
  • Prepare and submit sales-related paperwork efficiently to internal departments
  • Attend and contribute to weekly sales meetings
  • Keep the customer database up-to-date with contacts, quotes, and feedback
  • Support the Sales Manager with tenders and key account activities

About You

We're seeking a confident, proactive, and customer-focused sales professional who can own and grow a territory. To be successful, you will bring:

  • Proven experience in territory or field sales management
  • Demonstrated ability to meet and exceed sales targets
  • Strong cold-calling and lead generation skills
  • Knowledge of construction or capital equipment industry preferred
  • Familiarity with competitor products and market pricing
  • Professional communication and presentation skills
  • Competency in CRM systems and digital communication tools
  • A collaborative mindset with a focus on long-term customer success

What We Offer

  • Competitive salary package aligned with your experience and performance
  • Ongoing professional development and training support
  • Clear career progression opportunities within a growing national business
  • Employee milestone, reward, and recognition programs
  • Employee assistance and wellbeing programs (for employees and their households)
  • A positive, inclusive, and supportive workplace culture

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