Social Media Specialist

1 week ago

Melbourne, Victoria, Australia Optweb Digital Full time $50,000 - $60,000 per year

Job description

We're on the hunt for a creative, strategic, and hands-on Social Media Specialist who can craft engaging content, grow our online community, and support client campaigns across platforms like Instagram, Facebook, and LinkedIn.

Key Responsibilities

  • Develop and execute multi-platform content strategies for clients
  • Plan, write, and schedule content (posts, carousels, reels, stories, etc.)
  • Produce visually appealing content
  • Manage and grow social media communities — engage, respond, and build trust
  • Run or support paid social media campaigns (Meta, LinkedIn)
  • Analyse metrics and provide performance reports and insights
  • Stay on top of trends, platform updates, and new content formats

Qualifications

  • 1+ years experience in social media management
  • Strong understanding of Meta Business Suite and LinkedIn Campaign Manager
  • Excellent writing skills with a good eye for visual storytelling
  • Experience using scheduling tools
  • Knowledge of analytics and reporting tools (e.g., Meta Insights, Google Analytics)
  • Creative thinker with a love for brand-building and audience engagement
  • Self-starter who's organised and meets deadlines
  • Bonus: basic Canva, Adobe, or video editing skills

Job Type: Part-time

Pay: From $50,000.00 per year

Experience:

  • Social Media : 1 year (Required)

Language:

  • English (Required)

Work Authorisation:

  • Australia (Required)

Work Location: In person

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