Social Media Specialist

Be part of something bigger

We are actively #hiring Know anyone who might be interested?

This exciting new part-time role as Social Media Specialist offers flexible hours, with remote work from home and the occasional visit to our headquarters in Altona, Melbourne.

Together with 3,500+ employees across the globe, we're shaping the future of our industry. Join Putzmeister Oceania to help drive growth, strategy and shape a sustainable future.

About our company

Putzmeister, founded by Karl Schlecht in 1958, is a global leader in manufacturing construction machinery. In 2012, Putzmeister was acquired by SANY Heavy Industries, one of the largest construction equipment manufacturing companies in the world with over 55,000 employees. This has allowed Putzmeister to benefit from SANY's robust dual brand strategy, leveraging the strengths of SANY's Concrete and Road Business units alongside SANY's Excavator and Wheel Loader Business units, opening future possibilities for innovation and market expansion.

In addition to Putzmeister specialising in their own industry and product portfolio as a worldwide leading manufacturer / solution provider for pumping, mixing and placing concrete, mortar and industrial solids, Putzmeister Oceania (also known as SANY Oceania) is the sole distributor for SANY construction equipment and road machinery.

About the role

As a newly created role, the Social Media Specialist will play a vital role in driving Putzmeister Oceania's social media strategy and supporting the overall growth, sales and regional presence of the Putzmeister and SANY brands in our region. This dynamic position blends creative execution with operational support to strengthen digital engagement and elevate online brand visibility across key platforms.

The Social Media Specialist is responsible for developing and scheduling engaging content, designing visual assets, and managing interactions across social media channels. The role also provides basic marketing administration and graphics support, contributing to campaign and event objectives in line with brand standards.

Through a mix of creative content delivery and process coordination, the Social Media Specialist will work closely with the marketing and sales teams to help achieve commercial objectives and strengthen long-term brand impact across the region.

What you will bring to the role

The ideal candidate will have:

• 3 years' experience in a similar role
• Strong attention to detail and accuracy
• Proficiency in Adobe Creative and / or Canva
• Good organisational and problem-solving skills
• Ability to work independently and within a team
• Relationship building skills and strong levels of communication
• Bachelor's degree, certificate or diploma in marketing, communications, design, or digital media related discipline
• Strong understanding of social media algorithms and platform-specific best practices
• Graphic design skills using brand guidelines and templates
• Content repurposing skills (e.g. turning long-form into bite-sized social posts)
• Knowledge of engagement metrics, performance tracking, and reporting
• Confident written communication and awareness of copywriting best practices
• Proven experience managing business social media accounts (e.g. Facebook, Instagram, LinkedIn)
• Hands-on experience creating visual and video content for marketing use
• Familiarity with scheduling platforms (e.g. Facelift, Meta Business Suite, Hootsuite)

• Experience working in a B2B or industrial setting (e.g. construction, manufacturing)

• Familiarity with brand asset management and maintaining media libraries

• Experience preparing media files and materials for digital or print campaigns

• Familiarity with paid social

• Passion for brand-building and storytelling

• Analytical mindset with interest in engagement metrics and performance reporting

• Previous experience supporting marketing administration, events, or trade shows

What's in it for you

· Competitive pay with additional super contribution

· Supportive, fun and inclusive work environment

· Job security and significant growth opportunities with a global market leader

· Progressive, innovative company and products

Our aim is to be an employer of choice by providing a challenging and rewarding role where you can grow with the company and develop a long term and successful career.

Don't meet every requirement?

That's okay - we encourage you to apply anyway. If you're motivated, eager to learn, and ready to grow, we'd love to hear from you. We value potential just as much as experience.

If you are a motivated and experienced professional ready to take on a challenging role with Putzmeister, please submit your CV today

Putzmeister is an equal opportunity employer and welcomes applicants from all backgrounds to apply.