Performance Marketing

5 days ago

Braeside, Victoria, Australia Coolkidz Australia Pty Ltd Full time $104,000 - $160,000 per year

Location: Braeside, VIC (On-site)


• Lead digital performance across premium baby brands

• Own paid media, SEO & eCommerce optimisation

• Family-owned, growing business with national footprint

About Coolkidz Australia

Coolkidz Australia is a family-owned baby products distributor and Australia's leading wholesale partner for premium global brands including UPPAbaby, WonderFold Wagons, Gaia Baby, MiaMily, Zazu and Matchstick Monkey.

From our brand-new 7,000+ sqm head office and warehouse in Braeside, we supply over 100 baby stores across Australia and ship to New Zealand. Our culture is grounded in authenticity, passion and going above and beyond for our partners and customers.

The Role

We're looking for an experienced Performance Marketing & eCommerce Manager to lead all paid media, SEO and eCommerce optimisation across our brand portfolio.

Reporting to the Marketing Director and working closely with the Brand Marketing Manager, you will:

  • Own digital performance strategy across Google, Meta, YouTube and other platforms
  • Drive online revenue, ROAS and key funnel metrics
  • Optimise our eCommerce sites (Shopify) for conversion and customer experience
  • Lead SEO strategy and execution across technical, on-page and content
  • Build reporting dashboards and turn data into clear recommendations
  • Collaborate with Creative, Brand and Email/Loyalty to align all digital touchpoints

About You

You're a commercially minded digital leader who's comfortable owning performance and getting hands-on.

You will bring:

  • 7+ years' experience in digital/performance marketing or eCommerce, with 3–5 years in a leadership role
  • Proven success managing paid media (Google, Meta, YouTube) and delivering strong ROAS and revenue growth
  • Hands-on experience with eCommerce platforms and conversion rate optimisation
  • Solid SEO experience (technical, on-page and content)
  • Strong skills with analytics and ad platforms (e.g. GA4, Google Ads, Meta Ads Manager, tag management)
  • Experience building dashboards and reports
  • Data-led mindset, strong stakeholder skills and ability to juggle multiple brands and deadlines
  • A curious, test-and-learn approach and interest in staying ahead of digital and eCommerce trends

Why You'll Love It Here

  • Work with premium global baby brands in a growing, family-owned business
  • Be the go-to lead for all things digital performance and eCommerce
  • Join a supportive, down-to-earth team that values initiative, collaboration and impact

How to Apply

Click Apply and upload your CV and a brief cover letter outlining your relevant experience and why this role appeals to you.

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