Marketing Business Partner

• A role where you drive the outcomes
• Full time, fixed term parental leave cover until February 2026
• $116, % superannuation

About the Opportunity

As part of the Adelaide Economic Development Agency ('AEDA') Marketing Team, the Marketing Business Partner plays a key role in delivering the AEDA Marketing and Brand Strategy through the development and execution of marketing and communication initiatives, with a particular focus on the B2B and Visitor Economy sectors.Reporting into the Senior Marketing Manager, the role leads a Marketing and Content Coordinator, works closely with the Graphic Designer and Head of Digital, and provides support to ensure campaigns and creative projects are delivered effectively and in line with organisational objectives.

The position is responsible for managing marketing and communications strategies, budgets and performance reporting, while also acting as a primary contact for stakeholders to provide advice and coordination. It represents AEDA on joint marketing initiatives with key external partners, including State Government, and ensures that all activities are aligned with consumer-focused best practice.

The Marketing Business Partner contributes to continuous improvement by embedding customer-centric thinking across the team, developing clear briefs, monitoring delivery, and seeking opportunities to collaborate across AEDA. By staying across emerging trends in marketing, communications and customer experience, the role ensures AEDA campaigns remain innovative, effective and strategically aligned.

To view the position description, please click here.

About You

To be successful in this role you will have:

• Substantial experience in managing and developing customer-centric marketing strategies and initiatives across B2B and B2C channels to deliver organisational outcomes.
• Substantial experience in collaborating and influencing stakeholders to deliver solutions in a complex and/or political working environment.
• Strong data driven thinking, analytical skills, comprehensive experience with digital technologies and up to date with the latest trends and best practices in digital marketing and measurement.
• A sound understanding of best practice marketing and communication processes and practices and the ability to evaluate and advise on the outcomes of marketing activities.
• Proven ability to partner with diverse stakeholders to deliver strategic and organisational outcomes.
• Strong organisational and time management skills and the ability to prioritise, set deadlines, solve complex problems and make effective recommendations and decisions.

About Us

Located in the geographic heart of Kaurna Country, the City of Adelaide celebrates its cultural heritage, unique natural surrounds and structures its footprint in a way that allows it to adapt to the changing needs of the community and a dynamic global landscape. Our focus is on our community's wellbeing and quality of life - investing in city improvements and on future planning, so we continue to design a liveable city where future generations can continue to live authentic and meaningful lives. This is an exciting opportunity to join our team and be a bigger part of our amazing city

The role of Adelaide Economic Development Agency (AEDA), a City of Adelaide (CoA) subsidiary, is to accelerate economic growth in the CoA by attracting investment and supporting businesses, growing the visitor economy, supporting residential growth, growing an annual events calendar and marketing the city as a whole.

For Further Enquiries & How to Apply

All enquiries regarding this position will remain private and confidential and can be directed to Miriam Lawley on

Please submit a Resume and a Cover Letter expressing the skills, experience and qualities you can bring to this position addressed to Miriam Lawley, Senior Marketing Manager, AEDA.

Please review the position description prior to submitting an application by following the prompts to apply.

For more information about what it's like to work for the City of Adelaide, including the benefits, please visit

Applications close at 11.59pm, 17 September 2025.

Please be advised this is a full-time fixed term parental leave cover role with a starting salary at the Level 7 classification commencing at $116, % superannuation.

As part of the recruitment process candidates will be required to undertake a National Police Check.

We continue to work hard to ensure our recruitment process is safe for people of diverse backgrounds.

Please note, applications received via the email address below will not be considered. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment process and supportive workplace. Our commitment to inclusivity means we welcome applications from Aboriginal and Torres Strait Islander peoples, people with disabilities, and candidates from with a range of lived experiences. If you require assistance with our recruitment process, you are more than welcome to connect with our People Services team on