digital marketing account manager

2 weeks ago

Brisbane, Queensland, Australia Merge Marketing Full time $90,000 - $120,000 per year

You will be working to maintain and grow both new and existing client relationships and will work with the in-house team and contractors to ensure that campaigns perform well and tasks are completed on-time. You're interested in all things digital and will use your digital knowledge to support the needs of our clients and the team.

JOB REQUIREMENTS & EXPECTATIONS:
  • 2 – 3 Years of proven account management experience
  • Excellent communication skills (written, verbal, phone)
  • Strong content writing and grammatical skills
  • Experience with CMS platforms including WordPress & Squarespace
  • Understanding of popular digital ad platforms including Google Ads, Meta Ads, LinkedIn Ads & TikTok ads
  • Ability to analyse campaign performance and provide actionable insights
  • Self-motivated with autonomous working ability
  • Flexible and willing to learn
MAIN RESPONSIBILITIES
CLIENT MANAGEMENT
  • Communicate with potential and existing clients professionally
  • Nurture relationships and onboard new clients
  • Ensure timely approvals and responses
CAMPAIGN MANAGEMENT
  • Create and manage Ad campaigns across Meta Ads, Google Ads, Linkedin Ads & TikTok Ads
  • Meet performance KPIs as outlined in strategy documents
  • Conduct keyword research and identify relevant trends
  • Monitor, report and optimise campaigns for better results
CONTENT & SOCIAL MEDIA
  • Copywriting, content creation and editing
  • Develop content ideas and manage content schedules
  • Schedule and manage social media accounts using tools like Hootsuite and Sked Social
  • Ensure SEO best practices across your portfolio of clients
REPORTING & ANALYSIS
  • Build performance reports with KPI benchmarks and recommendations
  • Use web analytics to analyse and optimise website activity
  • Review campaigns to ensure budget and KPI targets are met
REQUIRED CERTIFICATIONS
  • Google Analytics For Beginners Certification
  • Google Ads Search Certification
WHY JOIN MERGE?
  • Specialised Industry Focus You'll develop deep expertise in hospitality and tourism marketing, working with restaurants, bars, and even private islands. This specialisation makes you highly valuable in a lucrative niche market rather than being a generalist.
  • Mentorship & Support: Receive personalised guidance in campaign execution, design principles, and digital strategy.
  • Vibrant Work Culture: Join a fun, supportive team that values innovation, creativity, and collaboration.
  • Career Growth: Enjoy ongoing opportunities to advance your marketing expertise in a growing agency.

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