Marketing Specialist

Company Description

Calling all experience creators

Let's go to the pub" Chances are, it's one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub's story. A great local is made up of great people. And together, both sides of the bar create something special.

Job Description

• Write your story, leave your mark
• An exciting opportunity to play a pivotal role in the ALH Marketing team
• Bring your campaign and brand marketing experience to this great role, own and lead campaigns - with exposure to exciting projects

Reporting to the Senior Marketing Manager the Marketing Specialist will play a pivotal role in the execution and delivery of marketing campaigns aimed to drive growth across ALH pubs, supporting on projects throughout the event calendar and promotional periods to drive customer engagement and visitation to our venues

This role focuses on embedding brand standards and ensuring that campaigns resonate with our target audience through customer-focused branding and targeted messaging; and ensure the timely delivery of all projects working cross functionally with all business stakeholders and agency partners.

Sound good? Read on:

Here's a taster of the Marketing Specialist responsibilities:

• Plan, develop, and implement guest-centric campaigns to support venue trade, align with business strategy and promote effectively across all channels to meet business goals.
• Create campaigns that align to both long and short term business goals, reacting to market conditions within tight timeframes when required.
• Maintain and embed brand standards across all marketing materials for consistent, high-quality representation of ALH Hotels Group's portfolio.
• Lead the end-to-end campaign lifecycle, from briefing creative and media agencies and evaluating their proposals to driving cross-functional collaboration to ensure successful campaign execution.
• Work with internal stakeholders (operations, finance, commercial) for cohesive marketing efforts.
• Assist in managing the marketing budget for projects, ensuring cost-effective resource use.
• Flexibly work cross-functionally with the broader marketing team when required.
• Embody ALH Values and Ways of Working.

Qualifications

Now let's talk about you:

• Experience 2+ Years working in a dedicated marketing environment
• Tertiary qualification, preferably in marketing or equivalent experience
• Prior experience with brand management, or exposure to working with agencies and various brands would be advantageous
• Proven ability to project manage marketing campaigns, end-to-end, with the ability to implement strategy into action
• High attention to detail, experience writing briefs and creating content
• Strong understanding of optimisation techniques and using data to inform plans
• Proven ability to influence and manage stakeholders
• Budget management experience
• Experience leveraging customer insights to derive a plan
• Strong presentation and data storytelling skills
• Experienced in hospitality desirable
• Project management & agile mindset/experience an advantage
• Proactive nature and positive mindset

The benefits are good too

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

We're big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy's, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about having a good time - creating a safe, inclusive and fun place to rock up to. We're all about creating a more sociable future, together - for our customers and each other.

You can learn more about working with us on LinkedIn or at

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.