General Manager Sales

4 days ago

Melbourne, Victoria, Australia Laminex Australia Full time $120,000 - $180,000 per year

Who We Are

At Laminex, we don't just make surfaces — we create possibilities. As a trusted name in Australian design and building materials, we're proud to deliver innovative, sustainable solutions that inspire & transform residential and commercial living spaces. With a future focused on people, we're looking for passionate individuals to help us continue shaping the homes, workplaces, and communities of tomorrow.

A business steeped in history, our success comes from an in-depth knowledge of industry, entrepreneurial spirit and growth mindset. The backbone of our business are the more than 1200 people across Sales, Operations, Supply Chain, Customer Service and Support Service functional teams, who position us as a market leader in our field.

About the Position

Reporting to the Executive General Manager, you'll join a collaborative and experienced senior leadership team committed to driving innovation and growth. Through our significant national footprint, Laminex delivers leading products and services to thousands of customers. We are seeking a dynamic and strategic General Manager – Sales to lead our national sales function, which includes transactional and specification teams in each state, and national sales support functions.

Key responsibilities:

  • Develop and execute a compelling national sales strategy aligned with Laminex's business goals.
  • Lead and inspire a high-performing sales team, including State and National Segment Managers, and their teams.
  • Be the Voice of the Customer in the business - advocating, designing and executing programs that deliver customer excellence.
  • Drive market share growth through customer engagement, working with the business to ensure a compelling product & service offer to all key customer groups.
  • Lead the continuous improvement of key operational areas including pricing, forecasting, promotional planning, and sales force effectiveness standards.
  • Collaborate with cross-functional teams and senior stakeholders across Laminex and Fletcher Building.

About You

  • Proven experience in leading complex national sales environments with diverse channels and customer groups.
  • Background in building products, consumer goods or FMCG.
  • Proven track record in leading national sales teams at scale, with the ability to drive sales force effectiveness, sales operations and continuous improvement programs.
  • Commercially strong, excellent financial acumen, deep expertise in selling and negotiating in complex environments.
  • Executive presence with the confidence to influence senior stakeholders, internally & externally.
  • Highly analytical and ability to translate data into insights and action.
  • CRM savvy – experience driving national sales activities via would be highly regarded.
  • High emotional intelligence, adaptable, and thrives in collaborative environments.

What we offer

  • Hybrid flexibility: Work from home + onsite (Tullamarine & Cheltenham).
  • Generous parental leave: 26 weeks full pay for primary carers.
  • Inclusive culture
  • Career growth: Award-winning learning academy + education fund.
  • Perks: Discounts at major retailers, wellness support, and more.

Ready to shape the future of an iconic brand? Apply now or reach out to Kate Snyman at for a confidential chat.

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