Global Director of Creative Strategy

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion

Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we've contributed over $18 million AUD to this mission. Basically, we're really good at making it easy to do good.

We operate scaling businesses in the UK, US and Australia, and we've recently launched in Canada. Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people make the biggest possible impact for people and the planet. Over the next 5-10 years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

Creativity is the special sauce that makes the world go around. That, and a bunch of data sprinkled in. This role will blend the two worlds together to build a system for our performance marketing advertising creative. 

As our Global Director of Creative Strategy, you'll connect brand, data, and performance marketing efforts. Reporting to the GM, Global Growth Marketing, you will be a thought partner responsible for taking data based insights and turning them into creative strategy, which is a core pillar of our overarching global growth strategy. 

This role sits in the sweet spot of data analysis, creative intuition, and commercial strategy. Building systems that help our teams leverage creativity as something measurable, testable, and a decisive driver of ROI will have cross-cutting impact across the entire business, and most importantly, brings Who Gives A Crap closer to realising its purpose.

You will own the creative analytics that inform action based insights, build frameworks, testing calendars, and reports into a tasty digestible package for the team. You will be responsible for guiding the creative direction of campaigns based on data and ensuring performance delivers tangible P&L results.

If you worked here this past month here are some things you might have been involved in

• Partnering with the GM, Global Growth Marketing, to translate our quarterly business objective into a series of testable creative hypotheses for our paid media and lifecycle channels.
• Leading a deep dive analysis of creative performance data, moving beyond CTRs to understand creative the impact of different messaging on lifecycle cohorts.
• Turn the deep dive analysis into a global playbook of new and best practices for the growth marketing team to scale.
• Collaborating with designers, videographers, copywriters and channel owners across paid media and CRM to implement a global creative testing roadmap designed to increase new customers and reduce CPA.
• Presented your analysis to the creative, and executive team, creating a compelling story that connects your creative testing framework directly to new customer incrementality.
• Spent time pursuing your fave substacks to monitor recent advert platform changes, customer insights, and market trends.
• Built a holistic creative reporting dashboard that provides a single source of truth on performance for partners across creative, brand, and local markets.
• Dug into both external and internal data to analyse consumer behaviour, competitor activity, market trends and ad performance. All to inform the performance marketing strategy.
• Developed insight packed briefs for the creative team, giving them clear direction outlining objectives, target audience, and key messages. 

Let's talk about you

We are looking for a leader who has mastered the art of blending data-driven performance with compelling creative storytelling. You are ready to build the systems and culture that unlock creativity as a core driver of business growth.

The kind of person who will thrive in this role:

• You see creativity as a growth multiplier, not just an aesthetic, and you're fluent in the language of incrementality, lift tests and ROI. 
• You are a systems-builder at heart, passionate about creating frameworks, processes, and feedback loops that allow creative to scale effectively and efficiently.
• You have deep experience leading performance and lifecycle marketing strategy, either directly or as a strategic partner, and know how to connect channel tactics to a full-funnel perspective.
• You act as a thought partner, not a service provider, skilled at building relationships and influencing stakeholders from channel owners to the executive team.
• You believe growth and brand are allies and have a proven ability to translate brand strategy into performance-optimised creative that drives long-term customer value.
• You're as comfortable zooming out to build a global strategic framework as you are rolling up your sleeves with an analyst to find the signal in the data.
• Above all, you're motivated by building a culture of curiosity and accountability, using data-informed storytelling to make the entire growth organisation smarter and more effective.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too

Why should you work with us?

First off, as a certified B Corp, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we're in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn't be more proud of that.

Have you made it this far?

If you're still reading, we think there's a strong chance you might be our kind of person. Here's the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don't check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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