Creative Strategist

Location: Remote (AUS / NZ / SEA time zones preferred)

Salary: AUD $80,000 - $90,000 incl. super

Start Date: November/December 2025

Type: Full-time

The role

We're hiring our first Creative Strategist, someone ready to craft creative that drives profitable results, and influence how some of Australia's most exciting eCom brands show up in feed.

You'll work directly with our Head of Creative Strategy across brand strategy, ad concepts, campaign narratives and creative briefs that fuel performance. This role sits at the intersection of audience insight, content quality and commercial outcomes. You'll also collaborate directly with clients, helping them identify the right assets to produce, and guiding them on how to execute content that aligns with platform best practices and advertising performance standards.

This isn't an executional role. It's strategic, collaborative, and built for someone who: 

• Consumes content like oxygen. TikTok, Meta (Instagram and Facebook), and YouTube Shorts. Not just watching but clocking patterns, trends and how things land.
  
• Has opinions on ads. You spot when a product demo misses the mark, or when a hook should have been stronger in execution.
  
• Thinks in angles, audience mindsets and market stages. You ask, "Who is this for?" and "Why would they care?"
  
• Creates their own momentum. You don't sit back and wait for someone to tell you what to do.
  
• Is sharp with their creative eye. If a video edit is flat or a design layout feels off, you see it immediately and know how to fix it.
  
• Is commercially creative. You understand the difference between an aesthetically pleasing ad vs one that converts. 
  
• Is energised by client collaboration. You're confident to hold your space with clients in calls and written communication, you're comfortable giving creative direction, and excited to guide clients on what content to produce.

Your day to day will look like:

• Building creative strategies rooted in persona insights, campaign objectives and brand positioning
  
• Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors)
  
• Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback
  
• Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement
  
• Learning and applying frameworks and playbooks that underpin our work
  
• Collaborating directly with clients through monthly strategy calls.
  
• Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building.
  
  

What you bring:

• Minimum 1 year in a digital/social creative or content strategy role (agency or in-house)
  
• Deep interest in content, ads, and internet culture. You know what everyone is posting about, what's trending, and why
  
• Confident communication skills (written and verbal) across internal teams and with clients.
  
• Strategic thinking - you connect brand, audience, platform and execution with ease
  
• Strong gut feel for what works creatively, and the eye to spot when something doesn't
  
  

*Bonus if you have:

• Experience with Meta Ads, TikTok Ads, UGC or ecommerce brands
• Some familiarity with direct-response creative and funnel strategy
  
  

Why join Right Hook?

Above market salary: AUD $80,000-$90,000 incl. super (depending on experience)

Remote-first culture: our team spans Australia, New Zealand, USA, Bali and the Philippines

High-impact mentorship: you'll report directly to the Head of Creative Strategy
No fluff: this is a creative strategy team that exists to drive profitable results for our clients

Keen to apply? Send us:

1. Your CV (No cover letter needed)

2. Answers to both questions below:

• What's one ad that recently caught your attention, and why? (Include the link to the ad)
• A client is launching a "40 for 40" sale (40% off for 40 minutes). How would you approach the creative strategy for this campaign?