Marketing Activation Manager – Australia

1 day ago

Sydney, New South Wales, Australia Fiskars Australia Pty Ltd Full time $80,000 - $120,000 per year

The Fiskars Group

Fiskarsis a leading consumer goods company with a brand portfolio of globally recognised brands including Fiskars, Waterford, Wedgwood, Royal Doulton and Gerber. With iconic products, strong brands and a global ambition, Fiskars is dedicated to enriching people's lives in the home, garden and outdoor arenas.

The Opportunity

The Marketing Activation Manager, Waterford and Wedgwood joins a progressive, energetic and dynamic marketing team focused on working collaboratively to create positive change. Reporting to the Head of Marketing ANZ, you will work closely with the team and stakeholders to deliver on business objectives.

Individual responsibilities

  • Ownership and executions of annual brand and product tactical plans in line with 3 year strategic direction.
  • Management and execution of brand activation plan/commercial calendar including advertising, PR, events and digital activation (with digital team)
  • Be the driver of cross functional activation planning for new launches and seasonal moments (e.g. Mother's Day, Father's Day, Festive & SALE).  Tasks include NPI implementation idea generation and briefing with local VM, e-commerce, PR & sales team, reporting and analysis. ​
  • Management of brand budget including advertising, eventing, POS, samples and visual merchandising.
  • Initiate and take active part in sales follow up and analysis and follow up on brand performance in the market.
  • ​Be the brand marketing voice and contributor for product related initiatives e.g. Pricing, Discontinuation program, excess stock and assortment planning.​
  • Execute retailer CO-OP marketing plans with sales in line with strategic direction and joint business planning process. ​
  • With the Head of Marketing create the local "best in class" sell in presentation to the customers (one presentation to be used for all customers, adjusted by sales)​
  • Launch bulletins created for wholesale accounts and internal information.​
  • Localize and develop yearly price books / catalogues for wholesale accounts and internal information.​

Experience & knowledge:

  • 8+ years total experience
  • 5+ years of marketing experience within a brand marketing team
  • Background in premium or luxury brands preferred

If this is the role for you apply now

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