Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Webull Securities Australia Full time $80,000 - $120,000 per year

About Webull

Webull Securities (Australia) Pty Ltd is a financial services provider licensed and regulated by the Australian Securities and Investments Commission (AFSL Number We empower self-directed investors through our reliable and intelligent products, built on a strong foundation of technology and financial service experience. With our customers at the center of everything we do, we strive to deliver services that make investing enjoyable and accessible.

About the Opportunity

Marketing Manager - Digital Performance is a high-impact position responsible for leading Webull Australia's promotional initiatives and omni-channel advertising to accelerate business performance.

In this role, you will plan, execute, and optimise digital marketing campaigns across a variety of channels to drive traffic, user acquisition, and revenue growth. Leveraging data-driven insights, this role will maximise ROI and support overall business objectives through the effective management of paid media, SEO, and conversion strategies.

Responsibilities

You will:

  • Develop, manage, and optimise performance marketing campaigns across search, social, display, programmatic, affiliates, and emerging channels.
  • Monitor and analyse campaign performance metrics (ROI, CPA, conversion rate), providing actionable insights to improve results.
  • Collaborate with cross-functional teams—creative, product, compliance, and analytics—to align all marketing activities with Webull's business goals.
  • Own marketing budgets, ensuring efficient allocation and reporting to maximise impact by channel.
  • Design and conduct A/B and multi-variate tests to refine ad creatives, landing pages, and campaign strategies.
  • Actively stay on top of digital marketing trends, regulatory updates, tools, and best practices within the financial services environment.
  • Build compliant and compelling campaign terms and conditions in line with regulatory developments.

Requirements

  • 3–5 years' relevant experience, ideally within the financial services, fintech or start-up sectors, including a track record in scaling digital channels and acquisition programs.
  • Demonstrated strong understanding of investor behaviour and a deep passion for investment products, including stocks, options, and cryptocurrencies.
  • Advanced analytical and communication skills, with demonstrated ability to interpret complex data and translate insights into actionable marketing strategies.
  • Basic knowledge of regulatory compliance, complemented by hands-on experience in developing campaign terms and disclosures.
  • Experience with Google Ads, Facebook Ads Manager, Google Analytics, and other relevant adtech and marketing automation tools.
  • Strategic mindset, entrepreneurial spirit, and a proactive approach with ownership of regional marketing outcomes.

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