Customer Marketing Manager

We're known for being a bit different, that orange bank. But don't mistake that for casual. We're serious about helping our customers live their best lives and chase their dreams.

We're on a hunt for an experienced
Customer Marketing Manager
who comes from a solid go-to-market strategies background to join our Product and Customer Marketing team for a 12-month Parental Cover.

As the Customer Marketing Manager plays a pivotal role in leading go-to-market strategies for assigned the Retail Bank. This includes transforming customer and market insights and behavioural data into campaigns that that drive customer action and commercial impact. The role involves defining target segments, crafting messaging, orchestrating multi-channel marketing activities, and driving performance through data-driven optimisation. It requires close collaboration with cross-functional teams including Product, Digital, Brand, and external agencies, with a strong focus on creativity and compliance. The Customer Marketing Manager is also responsible for budget stewardship, vendor management, and ensuring campaigns deliver measurable results while maintaining a best-in-class customer experience.

Our ideal candidate is a strategic thinker and creative storyteller who's passionate about turning customer insights into impactful marketing campaigns. You thrive in fast-paced, cross-functional environments, confidently navigating complex stakeholder landscapes and balancing bold ideas with compliance. With a strong grasp of brand and product dynamics, you'll bring energy, agility, and a customer-first mindset to everything they do—crafting campaigns that are not only effective but unmistakably ING.

Ready to make an impact?

What you'll do

• Turn insights into strategy by analysing customer needs, market trends, and competitor activity to deliver on key business objectives.
• Design and implement highly targeted campaigns and customer journeys that translate product features into customer-centic benefits at key lifecycle moments.
• Orchestrate integrated go-to-market plans across owned, earned, and paid channels, ensuring seamless customer journeys and timely launches.
• Drive performance and optimisation by setting KPIs, running experiments, and using data to refine campaigns and maximise ROI.
• Champion compliance and approvals by managing review processes, substantiating claims, and maintaining audit-ready documentation.
• Collaborate cross-functionally with Product, Digital, Brand, and agencies to align strategies, improve ways of working, and deliver impactful outcomes.

What we're looking for

• Strategic and creative marketer who can turn customer and market insights into compelling, customer-first campaigns.
• Excellent collaborator and influencer with the ability to align cross-functional teams and manage diverse stakeholders.
• Data-driven decision maker skilled in using analytics, experimentation, and performance metrics to optimise marketing outcomes.
• Fluent in product and customer marketing, with a knack for bringing personality and clarity to complex propositions.
• Agile and adaptable, comfortable managing multiple projects in a fast-paced, evolving environment.
• Proven experience in financial services marketing, ideally with 5+ years in integrated product marketing or agency roles.

What's in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we're all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we're proud to support. Joining ING means stepping into an environment where your individuality isn't just welcomed - it's celebrated. We've built a culture that's fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you're taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you'll find ING is the kind of place where growth isn't just a possibility; it's a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you'll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you're interested but don't meet all the criteria, we encourage you to apply. We're invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We're your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply. Let us know if you'd like to chat with an LGBTQ+ Confidential contact.

Sound like your kind of vibe? We can't wait to hear from you

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia's most recommended bank according to RFI Global's Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Rachel Yuen

Applications close on 25th November 2025

Before you apply

Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager