Email & CRM Marketing Coordinator

4 days ago

AUSHead Office, Australia PVH Brands Australia Pty Limited Full time $60,000 - $80,000 per year

Design Your Future at PVH

Email & CRM Marketing Coordinator

WHY PVH?

  • Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen
  • Paid Parental Leave Scheme as per Company Policy
  • Summertime hours schedule
  • Corporate discount with Medibank
  • Employee activities calendar
  • Annual Flu Shot Clinic
  • Free membership to Headspace meditation app
  • Access to Employee Assistance program
  • Referral bonus
  • Strong focus on Corporate Responsibility
  • Inclusive, diverse, and equal opportunity employer

About the Role

The CRM Coordinator (internally known as Email & CRM Marketing Coordinator) is responsible for the daily execution of marketing and triggered eDMs. Along with tracking key metrics on an ongoing basis, this role is also responsible for deriving insights from results and sharing recommendations with the broader marketing team.

Reporting to the CRM & Loyalty Manger, we are looking for two CRM Coordinators to join our in-house Marketing team.

Based at our Head Office in the heart of the CBD, located at 388 George Street, 2000, this is a full-time hybrid role working from home and in the office weekly.

Duties & Responsibilities

  • Execute day-to-day operational tasks to support email and SMS marketing programs, from creative briefing alongside marketing colleagues to eDM builds in Salesforce Marketing Cloud and testing/QA and responsible for deployment
  • Utilize Salesforce Data Cloud for exploring and building segmentation lists, best practice, and despatch of EDM and SMS along with uploading data lists.
  • Collaborate with key stakeholders within Brand Marketing teams to ensure all design solutions and assets meet deadlines and objectives.
  • Track key engagement metrics, report on email campaign results, and share key insights.
  • Set up A/B test and learn campaigns to identify marketing opportunities to drive incremental revenue.
  • Proactively resolve problems and troubleshoot in order to keep workflow on schedule and escalate higher level conflicts to manager for resolution.
  • Ensure ACCC and Privacy compliance.

About You

  • Prior experience in email marketing, preferably in a fast-paced industry
  • Relevant tertiary qualification; minimum bachelor's degree in marketing, Communications, Data Analytics or similar field.
  • Previous experience handling high volumes of email production; including setup and execution of campaigns, A/B multivariate testing, triggered messaging and marketing automation.
  • Proven experience juggling several, sometimes conflicting deadlines along with implementing ad-hoc projects whilst maintaining strong attention to detail.
  • Salesforce Marketing Cloud, SFDC, Personalisation (Interaction Studio) Journey Builder experience is desirable.

About the Company

PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein, TOMMY HILFIGER and our Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH .

PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity.

We thank all applicants in advance as only successful applicants will be contacted for an interview.

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