Loyalty Marketing Specialist

Join us and experience Bunnings from the other side of the counter

What's in it for you when you're part of our team:

• Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few

• Free standard OnePass membership

• Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave

• 12 weeks paid parental leave, regardless of gender

• Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities

• We're genuinely invested in your career and no matter where you start with us, that pathway is yours to build

About the Role:

We are seeking a dynamic Loyalty Marketing Specialist to join our team.

In this role you will be responsible for planning and executing the Bunnings Flybuys loyalty program marketing initiatives.

This role is pivotal in driving the success of our Flybuys loyalty program, ensuring we attract, retain, and reward our valued customers.

Key Responsibilities:

• Develop and deliver the personalisation roadmap, support the annual go-to-market and trading plans for Flybuys, and lead new initiatives in the loyalty landscape

• Oversee all communications via Flybuys channels, particularly the Bonus Points offers program, in collaboration with category marketing and merchandise teams

• Work with internal data and analytics specialists to provide reports and analysis on program progression and effectiveness, and recommend improvements

• Foster strong relationships with internal and external stakeholders to ensure seamless execution of loyalty marketing campaigns

• Develop campaigns that meet objectives within financial constraints, track expenses, and implement efficiencies to save time and resources

Who We're Looking For:

You're a confident and experienced marketing professional who thrives in a fast-paced environment.

You have a proactive and solutions-focused mindset, and you're comfortable delivering presentations and working under pressure.

Collaboration is your strength, and you can foster strong relationships with a wide range of stakeholders. You're innovative, with a knack for problem-solving, and you have a strong customer focus.

You'll need:

• Demonstrated experience in a similar role, such as Loyalty Marketing or CRM, with experience in leading loyalty and/or personalisation projects

• Strong communication, stakeholder management, and the ability to influence

• Proficient in CRM software, analytics tools, and digital marketing platforms

• Knowledge of digital marketing trends, advertising regulations, and experience in campaign budget tracking

• Excellent organisation and time management and collaboration skills

You'll be part of a workplace where you'll feel like you belong.

Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you. If you have the experience, skills and a passion to grow but don't necessarily nail every single point in the job description, please still apply. Contact us at and a member of the team will be in touch. 

About Us

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand. We're a major supplier to project builders, commercial tradespeople and the housing industry operating from a network of stores, trade centres, frame and truss sites and online.

By joining our passionate and diverse team, you'll have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work. If you're ready to roll up your sleeves and build something great together, apply today.

Please note if you are offered a role with us, background checks may be required. This can include police, employment, medical and qualification checks. If a police check search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.