Senior Manager, Digital GTM

Introduction

Cochlear's mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry's best clinical, research and support networks. That's why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life's opportunities.

The Opportunity

This role serves as the
strategic orchestrator of go-to-market (GTM) planning
within the Digital Marketing team, ensuring seamless alignment across regions, channels, and broader functions. It plays a pivotal role in driving operational excellence, digital innovation, and future-state strategy across Cochlear's digital marketing ecosystem.

As the
digital coordination champion
, you will partner closely with the
Digital Marketing Experience
and
Digital Production
teams to deliver integrated, high-impact programs that elevate customer experience and business performance. You will also oversee digital team operations ensuring effective planning, execution, and continuous improvement of workflows such as ceremonies, business unit reviews (BURs), and showcases.

About You

You are a strategic and forward-thinking digital marketing leader who thrives in complex, global environments. You excel at connecting digital strategy to execution, influencing cross-functional teams, and driving innovation that enhances speed-to-market and performance. You're a strong collaborator who can balance structure with agility and inspire alignment across teams.

Key accountabilities include:

• Leading GTM strategy and planning for global product launches and campaigns.
• Driving operational excellence and alignment across digital team processes and priorities.
• Supporting the Director, Digital Marketing in shaping and executing the global digital strategy and roadmap.
• Translating business goals into actionable digital strategies and leading business case development for enterprise planning.
• Piloting innovative approaches to digital marketing and championing the adoption of future-state strategies.

Required Skills

• 7+ years' experience in digital marketing strategy.
• Strong understanding of multi-disciplinary digital teams (SEO, social, events, web, CRM).
• Proven experience leading large-scale transformation projects.
• Exceptional stakeholder management and collaboration skills with senior executives and global teams.
• Strong analytical and commercial acumen, with the ability to connect strategy to measurable business outcomes.
• Experience managing digital team operations, planning, and governance.
• Proven ability to define metrics and implement performance measurement frameworks.
• Demonstrated experience in integrated marketing campaigns and omni-channel execution.
• Future-focused mindset with a track record of driving innovation and cross-functional alignment.

Desired Skills

• Experience in healthcare, medical devices, or other regulated industries.
• Familiarity with AI readiness and digital innovation practices.
• Strong knowledge of demand generation, content marketing, and omni-channel integration.
• Experience balancing global consistency with regional/local execution.
• Expertise in customer experience design and journey mapping.
• Skilled in data-driven decision-making and advanced analytics to optimise marketing performance.
• Ability to navigate complexity and influence across matrixed organisations.

How we recognise your contribution

We want Cochlear to be a place where our people enjoy coming to work. Through our internal programs and employee benefits we aim to create an environment where our people will feel valued and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

How to apply.

If you are excited about what you have read and would like to be considered for this role then please submit your resume and a covering letter detailing your suitability for this role.

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. We offer flexible working arrangements, and we understand flexibility is not the same for everyone. We're open to a conversation about what flexibility means for you.

Desired Skills and Experience
Digital Marketing, Customer experience,Go To Market Strategy.