Performance Creative Lead

About Tend-2

Tend-2 is a fast-growing Australian wellness brand helping 40,000+ customers protect their mornings and live smarter, healthier, more balanced lives. We're expanding into new markets, working on new products and doubling down on creative as our growth engine.

The Role

As the
Performance Creative Lead
, you'll own the creative engine that powers Tend-2's growth.

This role is perfect if you thrive at the intersection of creativity and performance marketing, love writing compelling scripts and briefs, and get excited by using data to turn ideas into ads that perform. You'll work closely with editors and external creators to deliver assets across video and statics.

Core Responsibilities

1 - Creative Strategy, Scripting & Ideation

• Write compelling, high-converting ad scripts for Meta and TikTok.
• Develop creative concepts, hooks, storyboards, and briefs based on insights and performance data.
• Translate customer psychology and product benefits into thumb-stopping creative angles.
• Define a vision for statics to support paid campaigns and ensure variety in creative testing.
• Stay on top of platform trends.

2 - Creative Production & Management

• Manage a pipeline of video editors and content creators.
• Brief, direct, and review edits to ensure output meets performance and brand standards.
• Ensure high-volume asset delivery to keep paid channels fuelled.
• Oversee creator whitelisting and influencer partnerships.

3 - Performance & Optimisation

• Partner with our media buyers to understand what's working and what's not.
• Continuously iterate on concepts to scale winners.
• Build the creative testing roadmap — design, launch, and analyse structured creative tests, and turn learnings into repeatable frameworks.

4 - Leadership

• Lay the foundations and systems of an in-house creative function that can scale at speed.
• Work closely with the founder and wider team on campaign ideas, launches and brand building.

What This Role Means

You'll have the autonomy to move fast, the trust to experiment, and the support to do your best work.

• Your creative decisions will immediately fuel growth.
• You'll be helping us build and structure a creative department from the ground up.
• You'll influence how the team grows, who joins, and what our creative engine looks like.

What Success Looks Like

• A consistent flow of fresh, testable creative assets across video and statics.
• Clear improvements in key metrics: hook rate, CTR, hold rate, thumb stop and ROAS.
• Faster turnaround from brief to live ad, keeping paid channels fuelled.
• Strong collaboration with media buyers to scale winning ads.
• Creative that's both on-brand and performance-driven, adapting quickly to results and trends.

About You

• 2-3+ years in performance creative / paid social (agency or DTC brand).
• Proven ability to write high-performing scripts and briefs.
• Strong understanding of Meta & TikTok creative.
• Hands-on experience briefing and managing editors/creators.
• Balance of strategic thinking + execution — you can both ideate and deliver.
• A data-driven, proactive leader with a "do it now" attitude.

Why Join Tend-2

• Be at the core of an exciting, fast growing company.
• Direct ownership of creative performance.
• Work closely with the founder, with opportunity for career growth.
• A culture of speed, experimentation, and creativity.
• We'll invest in you, with a yearly budget for courses, training, and growth.
• Co-working office with wellness perks (yoga, sauna, meditation, basketball court, golf simulator) plus weekly breakfasts and lunches.
• Complimentary Tend-2 Products. Be your own best advocate with free supplements.

Salary & Details

• Full-time role based in Cremorne, Melbourne (short walk from Richmond Station).
• Competitive salary based on experience.

How To Apply

Apply via LinkedIn or email me directly at [].

Attach your Resume, a Cover Letter explaining why you'd be a great fit, and a portfolio of your creative work — applications without all three won't be considered.